Merz Lifecare
Brand Development Brand Manager - International Marketing(m/w/x)
Full-timeWith HomeofficeSenior
Frankfurt am Main
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MEMerz Lifecare
Brand Development Senior Brand Manager – International Marketing(m/w/x)
Frankfurt am Main
Full-timeWith Home OfficeSenior
Nejo AI Summary
International marketing strategy execution for market expansion and new entries, focusing on tetesept brand growth. Strong Eastern European market knowledge and new market entry experience required. Agile work environment, personal development opportunities.
Requirements
- University degree in Business Administration or comparable qualification
- Proven track record of successful new market entry with compelling marketing packaging and internationally launched products
- Understanding of building strong brands and scalable businesses across markets
- Strong knowledge of Eastern European markets
- Hands-on in-market experience in Eastern European markets (ideal)
- Understanding of regulated marketing for dietary supplements and/or medical products
- Familiarity with market research tools and methods
- Strong project management and organizational skills
- Ability to present complex topics clearly and convincingly
- Confident cross-cultural communication
- Ability to influence stakeholders
- Strong market understanding and consumer focus
- Strategic thinking and hands-on action
- Analytical and solution-oriented problem-solving
- Challenging the status quo
- Confident work in international and intercultural environments
Tasks
- Execute international marketing strategy for market expansion
- Partner with International Business for new market entries
- Accelerate growth in existing international markets
- Analyze markets and competitors
- Evaluate business potential for tetesept
- Conduct consumer research to identify trends
- Identify innovation opportunities
- Identify unmet consumer needs
- Manage and grow international categories
- Execute category strategies for dietary supplements and medical products
- Align category strategies with business objectives
- Align category strategies with market dynamics
- Design international innovation roadmap
- Implement international innovation roadmap
- Refine portfolio for growth
- Refine portfolio for competitiveness
- Manage innovation projects end-to-end
- Manage ideation for innovation projects
- Manage feasibility for innovation projects
- Manage development for innovation projects
- Manage successful market launches
- Roll out brand guidelines internationally
- Support sales teams to activate brands
- Support distributors to activate brands
- Activate brands consistently and effectively
- Monitor post-launch performance
- Optimize products for long-term success
- Optimize lifecycle strategies for long-term success
- Collaborate with cross-functional teams
- Ensure compliant product launches
- Ensure successful product launches
- (Co-)lead the NEO team
- Manage external agencies and partners
- Develop forward-looking strategies for upper management
- Present forward-looking strategies to upper management
- Take responsibility for net sales
- Take responsibility for profitability
- Take responsibility for market share
- Manage budgets
- Ensure ROI
- Ensure compliance with company policies
- Ensure compliance with company procedures
Work Experience
- 7 years
Education
- Vocational certificationOR
- Bachelor's degree
Languages
- German – Native
- English – Business Fluent
- EASTERN_EUROPEAN – Basic
Benefits
Other Benefits
- Multifunctional teams
Startup Environment
- Agile work environment
Learning & Development
- Personal and professional development
Flexible Working
- Flexible and hybrid work models
Corporate Discounts
- Products for personal use
Healthcare & Fitness
- "We Care for Your Beauty" program participation
- Comprehensive fitness and wellness programs
- Sports and health programs
Childcare
- Childcare
Career Advancement
- Internal student network
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Merz Lifecare and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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MEMerz Lifecare
Brand Development Senior Brand Manager – International Marketing(m/w/x)
Frankfurt am Main
Full-timeWith Home OfficeSenior
Nejo AI Summary
International marketing strategy execution for market expansion and new entries, focusing on tetesept brand growth. Strong Eastern European market knowledge and new market entry experience required. Agile work environment, personal development opportunities.
Requirements
- University degree in Business Administration or comparable qualification
- Proven track record of successful new market entry with compelling marketing packaging and internationally launched products
- Understanding of building strong brands and scalable businesses across markets
- Strong knowledge of Eastern European markets
- Hands-on in-market experience in Eastern European markets (ideal)
- Understanding of regulated marketing for dietary supplements and/or medical products
- Familiarity with market research tools and methods
- Strong project management and organizational skills
- Ability to present complex topics clearly and convincingly
- Confident cross-cultural communication
- Ability to influence stakeholders
- Strong market understanding and consumer focus
- Strategic thinking and hands-on action
- Analytical and solution-oriented problem-solving
- Challenging the status quo
- Confident work in international and intercultural environments
Tasks
- Execute international marketing strategy for market expansion
- Partner with International Business for new market entries
- Accelerate growth in existing international markets
- Analyze markets and competitors
- Evaluate business potential for tetesept
- Conduct consumer research to identify trends
- Identify innovation opportunities
- Identify unmet consumer needs
- Manage and grow international categories
- Execute category strategies for dietary supplements and medical products
- Align category strategies with business objectives
- Align category strategies with market dynamics
- Design international innovation roadmap
- Implement international innovation roadmap
- Refine portfolio for growth
- Refine portfolio for competitiveness
- Manage innovation projects end-to-end
- Manage ideation for innovation projects
- Manage feasibility for innovation projects
- Manage development for innovation projects
- Manage successful market launches
- Roll out brand guidelines internationally
- Support sales teams to activate brands
- Support distributors to activate brands
- Activate brands consistently and effectively
- Monitor post-launch performance
- Optimize products for long-term success
- Optimize lifecycle strategies for long-term success
- Collaborate with cross-functional teams
- Ensure compliant product launches
- Ensure successful product launches
- (Co-)lead the NEO team
- Manage external agencies and partners
- Develop forward-looking strategies for upper management
- Present forward-looking strategies to upper management
- Take responsibility for net sales
- Take responsibility for profitability
- Take responsibility for market share
- Manage budgets
- Ensure ROI
- Ensure compliance with company policies
- Ensure compliance with company procedures
Work Experience
- 7 years
Education
- Vocational certificationOR
- Bachelor's degree
Languages
- German – Native
- English – Business Fluent
- EASTERN_EUROPEAN – Basic
Benefits
Other Benefits
- Multifunctional teams
Startup Environment
- Agile work environment
Learning & Development
- Personal and professional development
Flexible Working
- Flexible and hybrid work models
Corporate Discounts
- Products for personal use
Healthcare & Fitness
- "We Care for Your Beauty" program participation
- Comprehensive fitness and wellness programs
- Sports and health programs
Childcare
- Childcare
Career Advancement
- Internal student network
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Merz Lifecare and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
About the Company
Merz Lifecare
Industry
Other
Description
Das Unternehmen entwickelt Produkte für Gesundheit und Wohlbefinden mit einem Fokus auf Qualität und Nachhaltigkeit.
Not a perfect match?
- Merz Lifecare
Brand Development Brand Manager - International Marketing(m/w/x)
Full-timeWith HomeofficeSeniorFrankfurt am Main - Merz Lifecare
Brand Development Director International(m/w/x)
Full-timeWith HomeofficeManagementFrankfurt am Main - Merz Lifecare
Brand Development Senior Brand Manager Strategic Projects(m/w/x)
Full-timeWith HomeofficeSeniorFrankfurt am Main - STADA Arzneimittel AG
International CHC Category Manager - Derma(m/w/x)
Full-timeWith HomeofficeSeniorBad Vilbel - STADA Consumer Health Deutschland GmbH
Senior Brand Manager(m/w/x)
Full-timeWith HomeofficeSeniorBad Vilbel