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ABM & Demand Generation Marketing Senior Specialist - MedTech(m/w/x)
Description
In this role, you will lead targeted account-based and demand generation marketing initiatives in the MedTech sector, collaborating closely with sales teams to design impactful campaigns that drive growth and engagement with key accounts.
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Upload your CV and Nejo AI will find matching job offers for you.
Requirements
- •5–10 years of B2B marketing experience
- •At least 3 years of ABM experience
- •Experience in MedTech sector
- •Proven track record of successful ABM campaigns
- •Expertise in managing large-scale events and digital programs
- •Strong understanding of sales processes
- •Hands-on experience with Salesforce, Eloqua, 6sense, and reporting tools
- •Exceptional project management skills
- •Clear and persuasive communication skills
- •Self-driven team player
Work Experience
3 years
Tasks
- •Design and execute 1-1 ABM campaigns
- •Create broader demand generation campaigns
- •Leverage digital advertising, email, events, and webinars
- •Collaborate with sales teams to understand target accounts
- •Develop marketing strategies aligned with sales objectives
- •Educate sales on incoming DGEN leads
- •Create feedback loops to improve campaign effectiveness
- •Launch initiatives to engage priority accounts
- •Generate qualified leads and support opportunity progression
- •Monitor campaign performance and analyze results
- •Refine strategies to maximize campaign impact
- •Utilize Qlik, Salesforce, 6sense, GA4, and Eloqua for tracking
- •Oversee ABM & DGEN budget allocation
Tools & Technologies
Languages
English – Business Fluent
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- Parametric Technology Espana, S.A.
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ABM & Demand Generation Marketing Senior Specialist - MedTech(m/w/x)
The AI Job Search Engine
Description
In this role, you will lead targeted account-based and demand generation marketing initiatives in the MedTech sector, collaborating closely with sales teams to design impactful campaigns that drive growth and engagement with key accounts.
Let AI find the perfect jobs for you!
Upload your CV and Nejo AI will find matching job offers for you.
Requirements
- •5–10 years of B2B marketing experience
- •At least 3 years of ABM experience
- •Experience in MedTech sector
- •Proven track record of successful ABM campaigns
- •Expertise in managing large-scale events and digital programs
- •Strong understanding of sales processes
- •Hands-on experience with Salesforce, Eloqua, 6sense, and reporting tools
- •Exceptional project management skills
- •Clear and persuasive communication skills
- •Self-driven team player
Work Experience
3 years
Tasks
- •Design and execute 1-1 ABM campaigns
- •Create broader demand generation campaigns
- •Leverage digital advertising, email, events, and webinars
- •Collaborate with sales teams to understand target accounts
- •Develop marketing strategies aligned with sales objectives
- •Educate sales on incoming DGEN leads
- •Create feedback loops to improve campaign effectiveness
- •Launch initiatives to engage priority accounts
- •Generate qualified leads and support opportunity progression
- •Monitor campaign performance and analyze results
- •Refine strategies to maximize campaign impact
- •Utilize Qlik, Salesforce, 6sense, GA4, and Eloqua for tracking
- •Oversee ABM & DGEN budget allocation
Tools & Technologies
Languages
English – Business Fluent
About the Company
Parametric Technology Gesellschaft m.b.H.
Industry
IT
Description
The company develops software that integrates physical and digital worlds to enhance operations and product creation.
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