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Sr. Product Marketing Specialist – ALM(m/w/x)
Executing global go-to-market programs for software integrating physical and digital worlds, including digital campaigns and virtual events. 2-5 years B2B product marketing experience and GenAI platform familiarity required. Global program execution, cross-functional team collaboration.
Requirements
- 2–5 years of B2B product marketing experience
- Strong project management and communication skills
- Familiarity with marketing analytics and GenAI platforms
- Results-driven mindset
- Desire to grow in a global tech company
Tasks
- Partner with ALM segment leaders and field marketing teams
- Design and execute global and regional go-to-market programs
- Plan digital marketing initiatives, including webinars and paid campaigns
- Organize virtual events and third-party promotions
- Review market data and competitive positioning
- Recommend messaging and content updates
- Measure and report on program performance
- Drive optimization and inform decision-making
- Align with sales teams to drive qualified opportunities
- Support pipeline goals
- Collaborate with creative, product, and demand generation teams
- Ensure consistent messaging and flawless campaign execution
Work Experience
- 2 - 5 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
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Sr. Product Marketing Specialist – ALM(m/w/x)
Executing global go-to-market programs for software integrating physical and digital worlds, including digital campaigns and virtual events. 2-5 years B2B product marketing experience and GenAI platform familiarity required. Global program execution, cross-functional team collaboration.
Requirements
- 2–5 years of B2B product marketing experience
- Strong project management and communication skills
- Familiarity with marketing analytics and GenAI platforms
- Results-driven mindset
- Desire to grow in a global tech company
Tasks
- Partner with ALM segment leaders and field marketing teams
- Design and execute global and regional go-to-market programs
- Plan digital marketing initiatives, including webinars and paid campaigns
- Organize virtual events and third-party promotions
- Review market data and competitive positioning
- Recommend messaging and content updates
- Measure and report on program performance
- Drive optimization and inform decision-making
- Align with sales teams to drive qualified opportunities
- Support pipeline goals
- Collaborate with creative, product, and demand generation teams
- Ensure consistent messaging and flawless campaign execution
Work Experience
- 2 - 5 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Like this job?
BetaYour Career Agent finds similar jobs for you every day.
About the Company
Parametric Technology Espana, S.A.
Industry
IT
Description
The company develops software that integrates physical and digital worlds to enhance operations and product creation.
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