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Senior Marketing Manager LINQ Ecosystem(m/w/x)
Developing marketing plans for cardiology devices in Western Europe. Master's degree in marketing leadership and cardiology expertise required. Flexible benefits package, competitive compensation.
Requirements
- Master’s degree in marketing leadership
- Experience in medical device/healthcare industry
- Cross-functional collaboration skills
- Understanding of Western European market
- Expertise in cardiology and CRM
- Experience in product launches
- Developing value propositions
- Experience with AI-driven solutions
- Exceptional leadership skills
- Exceptional communication skills
- Exceptional stakeholder management skills
- Influencing within complex matrix organization
- Manage large, diverse teams
- Drive alignment across countries/functions
- Empathy and efficiency in management
- Strategic thinking
- Driving long-term marketing plans
- Executing near-term tactical campaigns
- Experience with digital marketing
- Experience with channel strategy
- Sales team collaboration
Tasks
- Lead strategic development of CDS marketing plan for Western Europe
- Execute CDS marketing plan for Western Europe
- Collaborate with product managers on marketing plans
- Collaborate with market development managers on marketing plans
- Define CDS portfolio value proposition
- Promote CDS portfolio value proposition
- Ensure strong co-positioning strategy across Western Europe
- Oversee impactful campaigns for LINQ and LINQ II launches
- Drive alignment between marketing, product management, and sales
- Collaborate with global marketing team on Western European needs
- Manage LINQ Ecosystem portfolio
- Promote LINQ Ecosystem unique value
- Drive strategy for LINQ Ecosystem
- Drive competitive positioning for LINQ Ecosystem
- Educate WE CRM teams to grow the portfolio
- Drive customer engagement with medical affairs teams
- Drive customer engagement with clinical teams
- Drive customer engagement with market development teams
- Remove barriers to market growth
- Lead training and education strategy
- Focus on onboarding programs
- Focus on continuous customer engagement
- Shape digital marketing strategy
- Lead digital marketing strategy
- Work with customer marketing manager on digital presence
- Work with integrated marketing specialist on digital presence
- Work with digital centre of excellence on digital presence
- Build ecosystem strategy
- Connect product initiatives with market development goals
- Engage stakeholders through society education
- Develop Key Opinion Leaders (KOLs)
- Implement awareness programs
- Collaborate with CDS sales teams
- Collaborate with CRM sales teams
- Collaborate with SAM sales teams
- Set quarterly sales objectives
- Define sales messaging
- Track sales performance
- Ensure market growth and retention
- Work with channel marketing for alignment
- Provide input on Integrated Business Planning (IBP)
- Ensure supply chain continuity
- Develop pricing strategies
- Execute pricing strategies in local markets
- Gather customer feedback for portfolio development
Work Experience
- approx. 4 - 6 years
Education
- Master's degree
Languages
- English – Business Fluent
Tools & Technologies
- AI-driven solutions
Benefits
Additional Allowances
- Flexible Benefits Package
Competitive Pay
- Competitive Compensation Plans
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Senior Marketing Manager LINQ Ecosystem(m/w/x)
Developing marketing plans for cardiology devices in Western Europe. Master's degree in marketing leadership and cardiology expertise required. Flexible benefits package, competitive compensation.
Requirements
- Master’s degree in marketing leadership
- Experience in medical device/healthcare industry
- Cross-functional collaboration skills
- Understanding of Western European market
- Expertise in cardiology and CRM
- Experience in product launches
- Developing value propositions
- Experience with AI-driven solutions
- Exceptional leadership skills
- Exceptional communication skills
- Exceptional stakeholder management skills
- Influencing within complex matrix organization
- Manage large, diverse teams
- Drive alignment across countries/functions
- Empathy and efficiency in management
- Strategic thinking
- Driving long-term marketing plans
- Executing near-term tactical campaigns
- Experience with digital marketing
- Experience with channel strategy
- Sales team collaboration
Tasks
- Lead strategic development of CDS marketing plan for Western Europe
- Execute CDS marketing plan for Western Europe
- Collaborate with product managers on marketing plans
- Collaborate with market development managers on marketing plans
- Define CDS portfolio value proposition
- Promote CDS portfolio value proposition
- Ensure strong co-positioning strategy across Western Europe
- Oversee impactful campaigns for LINQ and LINQ II launches
- Drive alignment between marketing, product management, and sales
- Collaborate with global marketing team on Western European needs
- Manage LINQ Ecosystem portfolio
- Promote LINQ Ecosystem unique value
- Drive strategy for LINQ Ecosystem
- Drive competitive positioning for LINQ Ecosystem
- Educate WE CRM teams to grow the portfolio
- Drive customer engagement with medical affairs teams
- Drive customer engagement with clinical teams
- Drive customer engagement with market development teams
- Remove barriers to market growth
- Lead training and education strategy
- Focus on onboarding programs
- Focus on continuous customer engagement
- Shape digital marketing strategy
- Lead digital marketing strategy
- Work with customer marketing manager on digital presence
- Work with integrated marketing specialist on digital presence
- Work with digital centre of excellence on digital presence
- Build ecosystem strategy
- Connect product initiatives with market development goals
- Engage stakeholders through society education
- Develop Key Opinion Leaders (KOLs)
- Implement awareness programs
- Collaborate with CDS sales teams
- Collaborate with CRM sales teams
- Collaborate with SAM sales teams
- Set quarterly sales objectives
- Define sales messaging
- Track sales performance
- Ensure market growth and retention
- Work with channel marketing for alignment
- Provide input on Integrated Business Planning (IBP)
- Ensure supply chain continuity
- Develop pricing strategies
- Execute pricing strategies in local markets
- Gather customer feedback for portfolio development
Work Experience
- approx. 4 - 6 years
Education
- Master's degree
Languages
- English – Business Fluent
Tools & Technologies
- AI-driven solutions
Benefits
Additional Allowances
- Flexible Benefits Package
Competitive Pay
- Competitive Compensation Plans
Like this job?
BetaYour Career Agent finds similar jobs for you every day.
About the Company
Medtronic
Industry
Healthcare
Description
The company leads global healthcare technology and aims to alleviate pain, restore health, and extend life.
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