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MEMedtronic

Senior Marketing Manager LINQ Ecosystem(m/w/x)

Lausanne
Full-timeOn-siteSenior
AI/ML
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Developing and executing marketing plans for cardiology devices in Western Europe. Master's degree with medical device marketing experience required. Flexible work arrangement.

Requirements

  • Master’s degree with marketing leadership experience
  • Experience in medical device or healthcare industry
  • Strong cross-functional collaboration
  • Understanding of Western European market
  • Expertise in cardiology and CRM
  • Experience in product launches
  • Experience developing value propositions
  • Experience with AI-driven healthcare solutions
  • Exceptional leadership skills
  • Exceptional communication skills
  • Exceptional stakeholder management skills
  • Influencing within complex matrix organization
  • Ability to manage large, diverse teams
  • Drive alignment across countries and functions
  • Empathy and efficiency in management
  • Strategic thinking
  • Track record of driving long-term marketing plans
  • Executing near-term tactical campaigns
  • Experience with digital marketing
  • Experience with channel strategy
  • Sales team collaboration

Tasks

  • Lead strategic development of CDS marketing plan for Western Europe
  • Execute CDS marketing plan for Western Europe
  • Collaborate with product managers and market development managers
  • Define and promote CDS portfolio value proposition
  • Ensure strong co-positioning strategy across Western Europe
  • Oversee impactful campaigns for LINQ and LINQ II launches
  • Drive alignment between marketing, product management, and sales
  • Collaborate with global marketing team on Western European needs
  • Manage LINQ Ecosystem portfolio
  • Promote LINQ Ecosystem's unique value
  • Drive strategy and competitive positioning for LINQ Ecosystem
  • Educate WE CRM teams to grow the portfolio
  • Drive customer engagement with medical affairs teams
  • Remove barriers to market growth with clinical teams
  • Drive customer engagement with market development teams
  • Lead training and education strategy for Western Europe
  • Focus on onboarding programs and customer engagement
  • Ensure Western Europe market is equipped to promote CDS solutions
  • Shape and lead digital marketing strategy
  • Drive cohesive digital presence with costumer marketing manager
  • Drive cohesive digital presence with integrated marketing specialist
  • Drive cohesive digital presence with digital centre of excellence
  • Build and connect ecosystem strategy
  • Link product initiatives with market development goals
  • Engage stakeholders through society education
  • Develop Key Opinion Leaders (KOLs)
  • Implement awareness programs
  • Collaborate with multiple sales teams (CDS, CRM, SAM)
  • Set quarterly objectives with sales teams
  • Define messaging with sales teams
  • Track performance with sales teams
  • Ensure market growth and retention
  • Work with channel marketing for sales and marketing alignment
  • Provide input on Integrated Business Planning (IBP)
  • Ensure supply chain continuity for key products
  • Develop and articulate pricing strategies
  • Ensure proper pricing execution in local markets
  • Gather customer feedback for portfolio development

Work Experience

  • approx. 4 - 6 years

Education

  • Master's degree

Languages

  • English – Business Fluent

Tools & Technologies

  • AI

Benefits

Flexible Working

  • Flexible work arrangement
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Medtronic and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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