Description

As a Senior Digital Analyst, you will dive deep into performance metrics across the Red Bull Media Network, providing insights that shape strategies. Your role involves conducting analyses, recommending content strategies, and collaborating with teams to drive impactful decisions.

Requirements

• •3+ years of experience in a comparable role
• •Expert knowledge of Google Analytics
• •Proficiency in Microsoft Excel, PowerPoint, and BI tools
• •Python skills for data analysis and automation
• •Strong social media expertise
• •Familiarity with analytics tools like Sprinklr
• •Advanced analytical abilities
• •Exceptional communication and storytelling skills
• •Adaptability, proactivity, and intellectual curiosity

Tasks

• •Measure performance across all Red Bull Media Network channels
• •Provide actionable insights to impact business strategy
• •Concept and scope analyses with minimal oversight
• •Manage stakeholders throughout the analysis process
• •Execute ad hoc analyses and present findings to stakeholders
• •Use qualitative analysis and market research for content recommendations
• •Identify opportunities by studying audience preferences and trends
• •Collaborate with teams to align content with market objectives
• •Set best practices for data gathering and interpretation
• •Train colleagues on specific tools and data storytelling
• •Develop analyses across Earned, Social, and Owned topics
• •Champion the value of insights across the business
• •Manage complex data from various sources to unlock its potential
• •Collaborate with internal teams and third-party platforms
• •Identify bugs and implement enhancements through problem-solving

Tools & Technologies