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Senior Digital Analyst(m/w/x)
Measuring performance across Red Bull Media Network channels for business strategy insights at global food & beverage leader. Expert Google Analytics knowledge and Python skills for data analysis required. High autonomy in analysis scoping and stakeholder management.
Requirements
- 3+ years of experience in a comparable role
- Expert knowledge of Google Analytics
- Proficiency in Microsoft Excel, PowerPoint, and BI tools
- Python skills for data analysis and automation
- Strong social media expertise
- Familiarity with analytics tools like Sprinklr
- Advanced analytical abilities
- Exceptional communication and storytelling skills
- Adaptability, proactivity, and intellectual curiosity
Tasks
- Measure performance across all Red Bull Media Network channels
- Provide actionable insights to impact business strategy
- Concept and scope analyses with minimal oversight
- Manage stakeholders throughout the analysis process
- Execute ad hoc analyses and present findings to stakeholders
- Use qualitative analysis and market research for content recommendations
- Identify opportunities by studying audience preferences and trends
- Collaborate with teams to align content with market objectives
- Set best practices for data gathering and interpretation
- Train colleagues on specific tools and data storytelling
- Develop analyses across Earned, Social, and Owned topics
- Champion the value of insights across the business
- Manage complex data from various sources to unlock its potential
- Collaborate with internal teams and third-party platforms
- Identify bugs and implement enhancements through problem-solving
Work Experience
- 3 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Tools & Technologies
- Google Analytics
- Microsoft Excel
- Microsoft PowerPoint
- BI tools
- Python
- Sprinklr
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Senior Digital Analyst(m/w/x)
Measuring performance across Red Bull Media Network channels for business strategy insights at global food & beverage leader. Expert Google Analytics knowledge and Python skills for data analysis required. High autonomy in analysis scoping and stakeholder management.
Requirements
- 3+ years of experience in a comparable role
- Expert knowledge of Google Analytics
- Proficiency in Microsoft Excel, PowerPoint, and BI tools
- Python skills for data analysis and automation
- Strong social media expertise
- Familiarity with analytics tools like Sprinklr
- Advanced analytical abilities
- Exceptional communication and storytelling skills
- Adaptability, proactivity, and intellectual curiosity
Tasks
- Measure performance across all Red Bull Media Network channels
- Provide actionable insights to impact business strategy
- Concept and scope analyses with minimal oversight
- Manage stakeholders throughout the analysis process
- Execute ad hoc analyses and present findings to stakeholders
- Use qualitative analysis and market research for content recommendations
- Identify opportunities by studying audience preferences and trends
- Collaborate with teams to align content with market objectives
- Set best practices for data gathering and interpretation
- Train colleagues on specific tools and data storytelling
- Develop analyses across Earned, Social, and Owned topics
- Champion the value of insights across the business
- Manage complex data from various sources to unlock its potential
- Collaborate with internal teams and third-party platforms
- Identify bugs and implement enhancements through problem-solving
Work Experience
- 3 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Tools & Technologies
- Google Analytics
- Microsoft Excel
- Microsoft PowerPoint
- BI tools
- Python
- Sprinklr
About the Company
Red Bull
Industry
Food
Description
The company is a global leader in the food and beverages industry, known for its energy drinks and commitment to innovation.
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