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Senior Brand Strategist(m/w/x)
Leading brand strategy from discovery to recommendation, shaping brands as decision systems through narrative frameworks. Proactive client leadership mindset and analytical rigor essential. Full ownership of brand strategy projects.
Requirements
- 2–4+ years experience in brand strategy
- Strong strategic craft and storytelling skills
- Proactive and structured client leadership mindset
- Brand sensitivity and analytical rigor
- Hands-on and ownership-driven attitude
- Fluency in contemporary brand ecosystems
- Excellent written and spoken German and English
- High school coursework
Tasks
- Lead brand strategy from discovery to recommendation
- Conduct audits and research synthesis
- Perform competitive and market analysis
- Define and sharpen brand positioning
- Translate strategy into messaging and narrative frameworks
- Develop tone of voice and brand behaviors
- Facilitate workshops with senior stakeholders
- Identify cultural signals and societal tensions
- Ensure brand credibility across all touchpoints
- Collaborate with design and tech teams
- Present strategic advice and handle client objections
Work Experience
- 2 - 4 years
Education
- High school diploma
Languages
- German – Business Fluent
- English – Business Fluent
Tools & Technologies
- Social media
- AI-supported workflows
Not a perfect match?
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Senior Brand Strategist(m/w/x)
Leading brand strategy from discovery to recommendation, shaping brands as decision systems through narrative frameworks. Proactive client leadership mindset and analytical rigor essential. Full ownership of brand strategy projects.
Requirements
- 2–4+ years experience in brand strategy
- Strong strategic craft and storytelling skills
- Proactive and structured client leadership mindset
- Brand sensitivity and analytical rigor
- Hands-on and ownership-driven attitude
- Fluency in contemporary brand ecosystems
- Excellent written and spoken German and English
- High school coursework
Tasks
- Lead brand strategy from discovery to recommendation
- Conduct audits and research synthesis
- Perform competitive and market analysis
- Define and sharpen brand positioning
- Translate strategy into messaging and narrative frameworks
- Develop tone of voice and brand behaviors
- Facilitate workshops with senior stakeholders
- Identify cultural signals and societal tensions
- Ensure brand credibility across all touchpoints
- Collaborate with design and tech teams
- Present strategic advice and handle client objections
Work Experience
- 2 - 4 years
Education
- High school diploma
Languages
- German – Business Fluent
- English – Business Fluent
Tools & Technologies
- Social media
- AI-supported workflows
About the Company
Virtual Identity
Industry
Consulting
Description
Virtual Identity is a company that views brands as decision systems, focusing on purpose, positioning, behavior, experience, and expression to provide strategic direction.
Not a perfect match?
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Senior Consultant im Bereich Customer Transformation, Fokus Customer Experience & Digitalisierung(m/w/x)
Full-timeOn-siteManagementWienfrom 60,000 / year - Anexia
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