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Marketing and Advertising Director - DACH(m/w/x)
Building and leading B2B marketing services for the live entertainment industry across Germany, Austria, Switzerland. 10+ years in senior marketing leadership with proven ability to build service models required. High autonomy in establishing a new regional organization.
Requirements
- 10+ years of experience in senior marketing or commercial leadership roles
- Proven ability to build marketing service models or manage marketing as a commercial product
- Entrepreneurial mindset with a track record of commercial success
- Strong cross-functional leadership and stakeholder management skills
- Experience managing multi-market budgets and teams
- Excellent presentation and negotiation skills in client environments
- Fluency in German and English, French is a plus
- Deep understanding of Austrian and Swiss markets
- Strategic, entrepreneurial mindset with a focus on commercial outcomes
- Skilled at building high-performing, cross-border teams
- Thrives in dynamic, evolving environments; comfortable leading change
- Demonstrates integrity, collaboration, and accountability
- Communicates with clarity and influence across levels
- Track record of driving change and innovation, while championing teams and culture
- Adapt behavior to meet diverse expectations and foster collaboration
Tasks
- Establish and lead the Marketing & Advertising Services organization for the DACH region
- Develop the regional marketing services portfolio, including offerings, pricing, delivery processes, and ROI frameworks
- Plan and allocate the marketing budget across Germany, Austria, and Switzerland
- Design and implement a best-in-class B2B marketing strategy across markets
- Collaborate with Sales, Client Development, and Finance to integrate marketing services into go-to-market activities
- Oversee B2C demand generation campaigns and performance marketing across digital and retail channels
- Lead and mentor a multidisciplinary team in CRM, performance, brand, client marketing, design, and analytics
- Represent Ticketmaster’s marketing capabilities in pitches, conferences, and industry partnerships
- Align global best practices with local needs by collaborating with international stakeholders, including Global Marketing and Product teams in London
- Implement tools and automation to enhance campaign efficiency and reporting
- Drive continuous improvement, cost control, and innovation within the marketing organization
Work Experience
- 10 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- German – Business Fluent
- English – Business Fluent
- French – Basic
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Marketing and Advertising Director - DACH(m/w/x)
Building and leading B2B marketing services for the live entertainment industry across Germany, Austria, Switzerland. 10+ years in senior marketing leadership with proven ability to build service models required. High autonomy in establishing a new regional organization.
Requirements
- 10+ years of experience in senior marketing or commercial leadership roles
- Proven ability to build marketing service models or manage marketing as a commercial product
- Entrepreneurial mindset with a track record of commercial success
- Strong cross-functional leadership and stakeholder management skills
- Experience managing multi-market budgets and teams
- Excellent presentation and negotiation skills in client environments
- Fluency in German and English, French is a plus
- Deep understanding of Austrian and Swiss markets
- Strategic, entrepreneurial mindset with a focus on commercial outcomes
- Skilled at building high-performing, cross-border teams
- Thrives in dynamic, evolving environments; comfortable leading change
- Demonstrates integrity, collaboration, and accountability
- Communicates with clarity and influence across levels
- Track record of driving change and innovation, while championing teams and culture
- Adapt behavior to meet diverse expectations and foster collaboration
Tasks
- Establish and lead the Marketing & Advertising Services organization for the DACH region
- Develop the regional marketing services portfolio, including offerings, pricing, delivery processes, and ROI frameworks
- Plan and allocate the marketing budget across Germany, Austria, and Switzerland
- Design and implement a best-in-class B2B marketing strategy across markets
- Collaborate with Sales, Client Development, and Finance to integrate marketing services into go-to-market activities
- Oversee B2C demand generation campaigns and performance marketing across digital and retail channels
- Lead and mentor a multidisciplinary team in CRM, performance, brand, client marketing, design, and analytics
- Represent Ticketmaster’s marketing capabilities in pitches, conferences, and industry partnerships
- Align global best practices with local needs by collaborating with international stakeholders, including Global Marketing and Product teams in London
- Implement tools and automation to enhance campaign efficiency and reporting
- Drive continuous improvement, cost control, and innovation within the marketing organization
Work Experience
- 10 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- German – Business Fluent
- English – Business Fluent
- French – Basic
Like this job?
BetaYour Career Agent finds similar jobs for you every day.
About the Company
Ticketmaster GmbH
Industry
Entertainment
Description
The company is the world's largest ticket marketplace and a leading provider of tools and services for the live entertainment business.
Not a perfect match?
- Ticketmaster GmbH
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