HelloFresh
Director, ATL Media & Connections Planning(m/w/x)
Full-timeOn-siteSenior
Berlin
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HEHelloFresh
Director ATL Media & Connections Planning(m/w/x)
Berlin
Full-timeOn-siteManagement
Nejo AI Summary
Leading unified messaging and audience-first communication frameworks at an innovative food industry company. Deep connections planning experience and strong advertising technology understanding essential. Exposure to cutting-edge ad tech platforms.
Requirements
- Bachelor's degree with strong academic record
- 10+ years managing marketing campaigns
- Strong analytical skills for data optimization
- Deep experience in connections planning
- Strong understanding of advertising technology
- Deep understanding of testing frameworks
- Experience with marketing measurement models
- Ability to write clear, data-driven strategies
- Strong written and verbal communication skills
Tasks
- Lead media planning and buying strategies.
- Develop media strategy for various brands.
- Create unified messaging strategies across channels.
- Promote media innovation and testing approaches.
- Develop audience-first communication frameworks.
- Collaborate with creative and marketing teams.
- Build and lead a team of media professionals.
- Utilize data analysis to enhance performance.
- Evolve measurement frameworks for media effectiveness.
- Guide brand goals to strategy and activation teams.
- Manage campaigns and report on analytics.
- Embed consumer insights in planning processes.
Work Experience
- 10 years
Education
- Bachelor's degree
Languages
- English – Business Fluent
Tools & Technologies
- MMM
- testing frameworks
- marketing technology
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of HelloFresh and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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HEHelloFresh
Director ATL Media & Connections Planning(m/w/x)
Berlin
Full-timeOn-siteManagement
Nejo AI Summary
Leading unified messaging and audience-first communication frameworks at an innovative food industry company. Deep connections planning experience and strong advertising technology understanding essential. Exposure to cutting-edge ad tech platforms.
Requirements
- Bachelor's degree with strong academic record
- 10+ years managing marketing campaigns
- Strong analytical skills for data optimization
- Deep experience in connections planning
- Strong understanding of advertising technology
- Deep understanding of testing frameworks
- Experience with marketing measurement models
- Ability to write clear, data-driven strategies
- Strong written and verbal communication skills
Tasks
- Lead media planning and buying strategies.
- Develop media strategy for various brands.
- Create unified messaging strategies across channels.
- Promote media innovation and testing approaches.
- Develop audience-first communication frameworks.
- Collaborate with creative and marketing teams.
- Build and lead a team of media professionals.
- Utilize data analysis to enhance performance.
- Evolve measurement frameworks for media effectiveness.
- Guide brand goals to strategy and activation teams.
- Manage campaigns and report on analytics.
- Embed consumer insights in planning processes.
Work Experience
- 10 years
Education
- Bachelor's degree
Languages
- English – Business Fluent
Tools & Technologies
- MMM
- testing frameworks
- marketing technology
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of HelloFresh and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
Like this job?
BetaYour Career Agent finds similar jobs for you every day.
About the Company
HelloFresh
Industry
Food
Description
The company is focused on delivering meal kits and enhancing cooking experiences for customers.
Not a perfect match?
- HelloFresh
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Full-timeOn-siteSeniorBerlin - HelloFresh
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