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Manager Customer Expansion Strategy(m/w/x)
Shaping customer expansion strategy for life-changing medications, defining engagement for specialty and primary care. Cross-functional program leadership and healthcare market understanding essential. Workplace accommodation provided.
Requirements
- Experience in brand management, marketing, or strategy
- Understanding of healthcare market dynamics
- Leadership of cross-functional programs and stakeholders
- Analytical mindset in segmentation and omnichannel
- Primary care experience as an add on
Tasks
- Develop a customer expansion roadmap aligned with brand objectives
- Define strategic priorities, goals, and KPIs for specialty engagement
- Lead primary-care engagement approaches based on research and feedback
- Identify opportunities for shared initiatives with adjacent business units
- Support regional initiatives to strengthen local execution
- Partner with medical, commercial, and operations teams to optimize customer journeys
- Adapt global materials and develop local omnichannel content
- Monitor adoption, reach, and partnership effectiveness KPIs
- Refine targeting using segmentation tools and analytics
Work Experience
- approx. 1 - 4 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Benefits
Ergonomic Workplace
- Workplace accommodation
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Manager Customer Expansion Strategy(m/w/x)
Shaping customer expansion strategy for life-changing medications, defining engagement for specialty and primary care. Cross-functional program leadership and healthcare market understanding essential. Workplace accommodation provided.
Requirements
- Experience in brand management, marketing, or strategy
- Understanding of healthcare market dynamics
- Leadership of cross-functional programs and stakeholders
- Analytical mindset in segmentation and omnichannel
- Primary care experience as an add on
Tasks
- Develop a customer expansion roadmap aligned with brand objectives
- Define strategic priorities, goals, and KPIs for specialty engagement
- Lead primary-care engagement approaches based on research and feedback
- Identify opportunities for shared initiatives with adjacent business units
- Support regional initiatives to strengthen local execution
- Partner with medical, commercial, and operations teams to optimize customer journeys
- Adapt global materials and develop local omnichannel content
- Monitor adoption, reach, and partnership effectiveness KPIs
- Refine targeting using segmentation tools and analytics
Work Experience
- approx. 1 - 4 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Benefits
Ergonomic Workplace
- Workplace accommodation
Like this job?
BetaYour Career Agent finds similar jobs for you every day.
About the Company
Lilly Deutschland GmbH
Industry
Pharmaceuticals
Description
Das Unternehmen ist ein globaler Marktführer im Gesundheitswesen mit Fokus auf die Entwicklung lebensverändernder Medikamente.
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