Red Bull
Senior Digital Marketing Manager(m/w/x)
Full-timeOn-siteSenior
Wals-Siezenheim
from 2,760 / month
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App user acquisition strategy and paid/organic campaign optimization for music app. 5+ years app growth experience required. Lean creative production engine development.
Requirements
- 5+ years of experience in app growth
- Strong focus on user acquisition
- Performance-driven marketing strategies across mobile platforms
- Strong hands-on expertise in Google Ads
- Strong hands-on expertise in Meta Ads
- Strong hands-on expertise in App Store Optimization (ASO)
- Leading analytics and MMP tools expertise
- Proven ability to optimize and scale acquisition channels
- Bachelor’s degree in Business or quantitative field
- Equivalent practical experience
- Highly analytical mindset
- Deep understanding of subscription-based business models
- Proven track record in project management
- Ability to design, execute, and analyze multiple experiments in parallel
- Cross-functional collaboration with product, content, and operations teams
- Excellent communication skills
- Proactive, self-driven working style
- Based in Europe
- Willingness to relocate to Salzburg
- Willingness to travel regularly
- Strong interest in music
- Motivation to learn an instrument
Tasks
- Own user acquisition strategy and execution
- Plan, launch, and optimize paid campaigns
- Optimize organic campaigns across channels
- Build a lean creative production engine
- Produce performance assets
- Track the full funnel using analytics tools
- Optimize for revenue, CPI, CAC, retention, LTV, and subscription KPIs
- Expand into new markets and channels
- Experiment with organic growth levers
- Develop repeatable playbooks for growth initiatives
- Drive creator collaborations
- Activate social and community initiatives
- Support written content for website and lifecycle marketing
- Spot and launch pilot B2B partnerships
- Utilize offline tactics like merch distribution
- Implement targeted offline advertising
- Plan and run MyGroove's presence at events
- Represent the brand at music and education touchpoints
- Connect with musicians, educators, and partners at events
- Generate awareness, adoption, and insights from events
Work Experience
- 5 years
Education
- Bachelor's degree
Languages
- English – Business Fluent
Tools & Technologies
- Google Ads
- Meta Ads
- App Store Optimization (ASO)
- analytics tools
- MMP tools
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Red Bull and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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App user acquisition strategy and paid/organic campaign optimization for music app. 5+ years app growth experience required. Lean creative production engine development.
Requirements
- 5+ years of experience in app growth
- Strong focus on user acquisition
- Performance-driven marketing strategies across mobile platforms
- Strong hands-on expertise in Google Ads
- Strong hands-on expertise in Meta Ads
- Strong hands-on expertise in App Store Optimization (ASO)
- Leading analytics and MMP tools expertise
- Proven ability to optimize and scale acquisition channels
- Bachelor’s degree in Business or quantitative field
- Equivalent practical experience
- Highly analytical mindset
- Deep understanding of subscription-based business models
- Proven track record in project management
- Ability to design, execute, and analyze multiple experiments in parallel
- Cross-functional collaboration with product, content, and operations teams
- Excellent communication skills
- Proactive, self-driven working style
- Based in Europe
- Willingness to relocate to Salzburg
- Willingness to travel regularly
- Strong interest in music
- Motivation to learn an instrument
Tasks
- Own user acquisition strategy and execution
- Plan, launch, and optimize paid campaigns
- Optimize organic campaigns across channels
- Build a lean creative production engine
- Produce performance assets
- Track the full funnel using analytics tools
- Optimize for revenue, CPI, CAC, retention, LTV, and subscription KPIs
- Expand into new markets and channels
- Experiment with organic growth levers
- Develop repeatable playbooks for growth initiatives
- Drive creator collaborations
- Activate social and community initiatives
- Support written content for website and lifecycle marketing
- Spot and launch pilot B2B partnerships
- Utilize offline tactics like merch distribution
- Implement targeted offline advertising
- Plan and run MyGroove's presence at events
- Represent the brand at music and education touchpoints
- Connect with musicians, educators, and partners at events
- Generate awareness, adoption, and insights from events
Work Experience
- 5 years
Education
- Bachelor's degree
Languages
- English – Business Fluent
Tools & Technologies
- Google Ads
- Meta Ads
- App Store Optimization (ASO)
- analytics tools
- MMP tools
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Red Bull and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
About the Company
Red Bull
Industry
Education
Description
The company is a global leader in the food and beverages industry, known for its energy drinks and commitment to innovation.
Not a perfect match?
- Red Bull
Senior Digital Marketing Manager(m/w/x)
Full-timeOn-siteSeniorWals-Siezenheimfrom 2,760 / month - Red Bull
AI & Music Pattern Recognition Specialist(m/w/x)
Full-timeOn-siteExperiencedSalzburgfrom 2,509 / month - Red Bull
Product Manager – Content Marketing Journeys(m/w/x)
Full-timeOn-siteExperiencedElsbethenfrom 2,760 / month - Red Bull
Global Website Campaign Manager(m/w/x)
Full-timeOn-siteExperiencedElsbethenfrom 2,362 / month