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Global Consumer Brand Experience Lead(m/w/x)
Developing integrated communication strategies and creative frameworks for the MAGGI brand at a global nutrition and health products company, managing external creative agencies. Consumer marketing or FMCG/CPG experience required. Flexible working arrangements.
Requirements
- Experience in consumer marketing or FMCG/CPG
- Ability to navigate global cross-functional teams
- Understanding of brand strategy and communications
- Grasp of digital and social media
- Ability to create clear, compelling narratives
- Proactive leadership and project execution skills
- Confidence in uncertainty and adaptive thinking
- Comfort in fast-paced tech-enabled environments
- Fluency in English
Tasks
- Develop integrated communication strategies for the MAGGI brand
- Craft creative frameworks and activation guidelines
- Lead end-to-end communication planning with digital and design experts
- Manage relationships with external creative agencies
- Deliver brand-consistent creative outputs aligned with Nestlé’s principles
- Champion a digital-first mindset in brand building
- Support consumer-centric brand fundamentals to drive engagement
- Integrate AI tools into workflows to enhance personalization
Work Experience
- approx. 4 - 6 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Tools & Technologies
- Social media
- Content platforms
- AI
Benefits
Career Advancement
- Career development opportunities
Flexible Working
- Flexible working arrangements
Informal Culture
- Diverse and inclusive culture
- Dynamic international environment
Other Benefits
- Recruitment process accessibility support
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Global Consumer Brand Experience Lead(m/w/x)
Developing integrated communication strategies and creative frameworks for the MAGGI brand at a global nutrition and health products company, managing external creative agencies. Consumer marketing or FMCG/CPG experience required. Flexible working arrangements.
Requirements
- Experience in consumer marketing or FMCG/CPG
- Ability to navigate global cross-functional teams
- Understanding of brand strategy and communications
- Grasp of digital and social media
- Ability to create clear, compelling narratives
- Proactive leadership and project execution skills
- Confidence in uncertainty and adaptive thinking
- Comfort in fast-paced tech-enabled environments
- Fluency in English
Tasks
- Develop integrated communication strategies for the MAGGI brand
- Craft creative frameworks and activation guidelines
- Lead end-to-end communication planning with digital and design experts
- Manage relationships with external creative agencies
- Deliver brand-consistent creative outputs aligned with Nestlé’s principles
- Champion a digital-first mindset in brand building
- Support consumer-centric brand fundamentals to drive engagement
- Integrate AI tools into workflows to enhance personalization
Work Experience
- approx. 4 - 6 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Tools & Technologies
- Social media
- Content platforms
- AI
Benefits
Career Advancement
- Career development opportunities
Flexible Working
- Flexible working arrangements
Informal Culture
- Diverse and inclusive culture
- Dynamic international environment
Other Benefits
- Recruitment process accessibility support
Like this job?
BetaYour Career Agent finds similar jobs for you every day.
About the Company
Société des Produits Nestlé S.A.
Industry
Food
Description
The company develops new products, processes, and packaging concepts for a broad range of Nutrition, Dairy, Health Science, and Coffee products.
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