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ATATZU BP Retail Austria GmbH Branch AT

Crm & Loyalty Analyst(m/w/x)

Wien
from 76,000 / year
Full-timeOn-siteExperienced

Analyzing loyalty data for BP's mobility and convenience business, optimizing CRM contact plans. Expertise in segmentation strategy and customer journey design required. Hybrid work, two days WFH, bonus system.

Requirements

  • Degree or equivalent qualification in quantitative field
  • Strong expertise in segmentation strategy
  • End-to-end CRM customer journey design
  • Performance-driven mindset
  • Experience preparing target/selection files for CRM/loyalty campaigns
  • Experience in performance marketing/KPI monitoring
  • Solid understanding of loyalty program mechanics
  • Translate complex business questions into structured analyses
  • Decision-relevant, actionable insights generation
  • Structured, detail-oriented working style
  • Proactive working style
  • Hands-on, can-do mentality
  • Strong analytical skills
  • Numerical aptitude
  • High level of accuracy
  • Strong German communication skills
  • Strong English communication skills

Tasks

  • Extract and validate loyalty/CRM data from various sources
  • Analyze loyalty data using advanced methods and tools
  • Translate data findings into clear insights
  • Optimize the CRM contact plan for loyalty objectives
  • Build and maintain KPI reporting tools
  • Provide business cases and ROI calculations
  • Develop and refine customer segmentation
  • Design measurement frameworks for CRM initiatives
  • Lead post-campaign performance analyses
  • Collaborate with stakeholders to align requirements
  • Communicate insights to internal and external stakeholders
  • Ensure excellent execution of loyalty/CRM activities

Work Experience

  • 3 years

Education

  • Bachelor's degree

Languages

  • GermanBusiness Fluent
  • EnglishBusiness Fluent

Tools & Technologies

  • Power Platform
  • Power BI
  • SQL
  • Python
  • Power Automate
  • Power Apps

Benefits

Flexible Working

  • Hybrid work
  • Two days work from home
  • Agile and flexible working

Informal Culture

  • Digitalized and team-oriented environment

Bonuses & Incentives

  • Bonus system

Family Support

  • Work/life balance programs

Mental Health Support

  • Wellbeing programs

Parking & Commuter Benefits

  • Free parking

Competitive Pay

  • Equity matching program

Retirement Plans

  • Company pension

Free or Subsidized Food

  • Lunch subsidy

Learning & Development

  • Learning and development opportunities
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of ATZU BP Retail Austria GmbH Branch AT and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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