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833 GlaxoSmithKline Pharma GmbH
last mo.

Content Manager / Omnichannel Specialist(m/w/x)

Wien
from 62,000 / year
Full-timeOn-siteExperienced

Description

In this role, you will drive the execution of the GSK omnichannel strategy in Austria, collaborating closely with brand teams to create personalized marketing activities and enhance user journeys while leveraging technical expertise.

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Requirements

  • •Completed degree (Bachelor or higher) in business, natural sciences, medicine, or a comparable field
  • •High IT and digital affinity
  • •Proficiency with standard tools like Microsoft Forms, Excel, bitly, etc.
  • •Experience with email builders and CMS systems
  • •Basic knowledge of Adobe Creative Cloud
  • •Experience in email marketing advantageous
  • •Knowledge in marketing automation and CRM systems advantageous
  • •Basic knowledge in HTML desirable
  • •Ability to translate technical requirements into functional business applications and act as an interface between marketing and IT/digital
  • •Very good communication skills; fluent in German and English
  • •Experience in corporate environment and resilience towards global processes advantageous
  • •Solution-oriented, structured working style with strong focus on operational excellence
  • •Experience in translating strategic goals into operational measures
  • •Experience in marketing complex pharmaceutical or B2B products advantageous

Education

Bachelor's degree

Work Experience

approx. 1 - 4 years

Tasks

  • •Implement and optimize omnichannel and digital initiatives
  • •Serve as a technical expert for email building and marketing automation
  • •Utilize analytics tools like Adobe Analytics and Power BI
  • •Set up UTM parameters and tracking
  • •Create and manage web content using CMS
  • •Collaborate with brand managers to enhance content and personalization
  • •Develop and maintain user journeys independently and with internal agencies
  • •Monitor digital trends and identify opportunities for improving customer experience
  • •Analyze campaign performance and provide actionable recommendations

Tools & Technologies

Microsoft FormsExcelbitlyAdobe Creative Cloud

Languages

German – Business Fluent

English – Business Fluent

Find the original job posting in its most current version here. Nejo automatically captured this job from the website of 833 GlaxoSmithKline Pharma GmbH and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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