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MIMinitab

Area Marketing Manager(m/w/x)

München
Full-timeWith Home OfficeExperienced
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Developing integrated marketing plans for DACH region at a global data solutions provider, delivering campaigns across digital, event, content. Strong German and English proficiency, plus proven digital and field marketing experience required. Hybrid work model.

Requirements

  • Strong German proficiency
  • Strong English proficiency
  • Proven digital and field marketing experience
  • Passion for translating marketing to sales impact
  • Bachelor’s degree in Marketing, Business, Communications, or related field (CIM or equivalent qualification preferred)
  • 2-5 years of B2B marketing experience
  • Proven success in product marketing, demand generation, campaign management, performance metrics, and customer journey
  • Hands-on experience with CRM and marketing automation platforms
  • Excellent communication skills
  • Team-orientation and ability to thrive in cross-functional, matrixed organization
  • Entrepreneurial and proactive mindset
  • Ability to drive ideas from concept to execution

Tasks

  • Develop integrated marketing plans for the DACH region.
  • Execute integrated marketing plans for the DACH region.
  • Align marketing plans with Global and EMEA objectives.
  • Plan data-driven campaigns.
  • Deliver campaigns across digital, event, and content channels.
  • Drive multi-channel demand generation campaigns.
  • Deliver campaigns to generate qualified leads.
  • Deliver campaigns to support customer retention.
  • Deliver campaigns to accelerate pipeline.
  • Leverage data and automation for performance optimization.
  • Track marketing ROI.
  • Align regional marketing with global brand strategy.
  • Tailor messaging for local markets.
  • Deliver value-driven propositions to B2B audiences.
  • Target B2B audiences in manufacturing and service sectors.
  • Identify new marketing opportunities.
  • Test innovative marketing approaches.
  • Take ownership of impactful marketing activities.
  • Drive continuous improvement in marketing processes.

Work Experience

  • 2 - 5 years

Education

  • Bachelor's degree

Languages

  • German – Business Fluent
  • English – Business Fluent

Tools & Technologies

  • CRM
  • marketing automation platforms
  • HubSpot
  • Dynamics 365
  • PowerBI
  • Google Analytics

Benefits

Flexible Working

  • Hybrid flexibility
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Minitab and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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