Web Tracking Manager(m/w/x)

Beschreibung

As a Web Tracking Manager, you will focus on designing and maintaining tracking systems while collaborating with various teams to ensure high-quality, privacy-compliant data collection across digital platforms.

Anforderungen

• •3–5 years of experience in web analytics, data engineering, or technical implementation roles
• •Hands-on experience with GA4, GTM (web + server-side), and cloud data warehouses (BigQuery, ClickHouse)
• •Strong SQL skills and understanding of data pipeline tools (e.g., Dataform)
• •Familiarity with JavaScript, HTTP requests, and API-based data integrations
• •Knowledge of data quality assurance, debugging tools, and consent management systems
• •Strong attention to detail and ability to bridge technical and business needs
• •Understanding of marketing tracking, attribution, and data governance principles

Aufgaben

• •Design and maintain web tracking implementations using GA4 and Google Tag Manager
• •Develop tagging specifications for advanced event tracking
• •Implement custom events, e-commerce, and consent management tracking
• •Collaborate with data engineers to structure data pipelines
• •Ensure accurate data delivery into analytics databases
• •Troubleshoot and validate data collection processes
• •Monitor tracking health and performance
• •Contribute to documentation and best practices for data collection
• •Share knowledge on data collection standards across teams

Tools & Technologien

Benefits