Web Analyst(m/w/x)

Beschreibung

As a Web Analyst, you will dive into data to measure and optimize marketing performance. Your role involves building data models, analyzing media effectiveness, and collaborating with teams to drive actionable insights that enhance growth.

Anforderungen

• •3–5 years of experience in marketing analytics, digital analytics, or media measurement
• •Strong analytical foundation with experience in attribution modeling, LTV analysis, and incrementality testing
• •Solid SQL skills and familiarity with data modeling tools
• •Proficiency with web analytics tools and marketing performance datasets
• •Understanding of statistical and probabilistic modeling
• •Experience with BI tools and ability to communicate insights clearly
• •Strong business acumen and ability to connect data-driven insights to marketing strategy and ROI

Aufgaben

• •Develop and maintain marketing measurement frameworks
• •Design and implement data models using SQL and Dataform
• •Build and evaluate attribution models, including rule-based and algorithmic approaches
• •Analyze effectiveness and ROI of paid, owned, and earned media
• •Identify opportunities for optimization
• •Collaborate with channel managers to provide actionable recommendations
• •Develop and automate dashboards and reports to visualize marketing KPIs
• •Ensure data quality, accuracy, and consistency across multiple sources

Tools & Technologien

Benefits