VP Content & Digital Marketing(m/w/x)

Beschreibung

You will lead the global digital presence by crafting science-driven narratives and high-impact campaigns. Your day-to-day involves scaling a high-performing team to drive commercial growth.

Anforderungen

• •Degree in Life Sciences, Marketing, or related field
• •MBA preferred
• •Extensive B2B marketing and senior leadership experience
• •Proven content strategy and digital marketing track record
• •Understanding of scientific concepts and complex narratives
• •Expertise in digital platforms and marketing automation
• •Exceptional leadership, communication, and stakeholder management
• •Strategic thinker with data-driven mindset
• •Ability to balance creativity and commercial impact
• •Strong project management and organizational skills
• •Collaborative and influential across global teams

Aufgaben

• •Define and execute a global content strategy
• •Position the company as a drug discovery leader
• •Oversee creation of high-quality, science-based content
• •Tailor thought leadership and case studies to audiences
• •Ensure messaging consistency across all channels
• •Implement integrated digital marketing campaigns
• •Drive awareness, engagement, and lead generation
• •Optimize the website, social media, and SEO
• •Introduce marketing automation and personalization strategies
• •Establish KPIs and performance dashboards
• •Use data-driven insights to improve strategies
• •Lead a global team and external agencies
• •Collaborate with commercial and scientific teams
• •Drive adoption of emerging digital trends and AI
• •Champion digital transformation to support growth

Tools & Technologien

Benefits