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Team Lead Brand Development(m/w/x)
Implementation of messaging frameworks and high-impact activations for a pan-European used car marketplace. Minimum 5 years of brand management or strategy experience required. 30 days vacation, dedicated education budget, and employee car purchase discounts.
Anforderungen
- 5+ years' experience in brand management or strategy
- Track record in project and process management
- Experience in strategic brand project development
- Familiarity with AI-powered tools and innovation passion
- Cross-functional expertise for effective collaboration
- Strategic mindset and operational excellence
- Excellent communication and stakeholder management skills
- Native-level or fluent English
Aufgaben
- Implement brand strategies across all touchpoints
- Introduce strategic marketing and messaging frameworks
- Manage and develop brand marketing managers
- Drive high-impact brand activations
- Localize campaigns and build brand partnerships
- Manage a broad portfolio of projects
- Guide internal teams and external partners
- Implement new branding and tangible assets
- Improve project management and communication strategies
- Present strategies concisely to upper management
- Audit and optimize critical brand touchpoints
- Interface between central strategy and local teams
- Ensure campaigns are locally and culturally resonant
- Hire and scale the brand marketing team
- Collaborate with Recruiting to hire talent
- Develop a comprehensive team feedback culture
- Coordinate with Strategy, Content, and Acquisition
- Deliver integrated brand experiences across channels
- Enforce brand compliance throughout the customer journey
- Own budgets and resource allocation
- Manage agency partners and brand ambassadors
- Deliver optimal ROI on local activations
- Lead contract negotiations and oversee spend
- Ensure compliance with procurement and legal requirements
Ausbildung
- Bachelor-AbschlussODER
- Master-Abschluss
Sprachen
- Englisch – fließend
- Deutsch – Grundkenntnisse
Tools & Technologien
- GPTs
- agentic AI
Benefits
Mehr Urlaubstage
- 30 days of vacation
Lockere Unternehmenskultur
- International teams
Sonstige Zulagen
- Dedicated education budget
Weiterbildungsangebote
- Online courses and training
Mitarbeiterrabatte
- Car purchase discount
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Team Lead Brand Development(m/w/x)
Implementation of messaging frameworks and high-impact activations for a pan-European used car marketplace. Minimum 5 years of brand management or strategy experience required. 30 days vacation, dedicated education budget, and employee car purchase discounts.
Anforderungen
- 5+ years' experience in brand management or strategy
- Track record in project and process management
- Experience in strategic brand project development
- Familiarity with AI-powered tools and innovation passion
- Cross-functional expertise for effective collaboration
- Strategic mindset and operational excellence
- Excellent communication and stakeholder management skills
- Native-level or fluent English
Aufgaben
- Implement brand strategies across all touchpoints
- Introduce strategic marketing and messaging frameworks
- Manage and develop brand marketing managers
- Drive high-impact brand activations
- Localize campaigns and build brand partnerships
- Manage a broad portfolio of projects
- Guide internal teams and external partners
- Implement new branding and tangible assets
- Improve project management and communication strategies
- Present strategies concisely to upper management
- Audit and optimize critical brand touchpoints
- Interface between central strategy and local teams
- Ensure campaigns are locally and culturally resonant
- Hire and scale the brand marketing team
- Collaborate with Recruiting to hire talent
- Develop a comprehensive team feedback culture
- Coordinate with Strategy, Content, and Acquisition
- Deliver integrated brand experiences across channels
- Enforce brand compliance throughout the customer journey
- Own budgets and resource allocation
- Manage agency partners and brand ambassadors
- Deliver optimal ROI on local activations
- Lead contract negotiations and oversee spend
- Ensure compliance with procurement and legal requirements
Ausbildung
- Bachelor-AbschlussODER
- Master-Abschluss
Sprachen
- Englisch – fließend
- Deutsch – Grundkenntnisse
Tools & Technologien
- GPTs
- agentic AI
Benefits
Mehr Urlaubstage
- 30 days of vacation
Lockere Unternehmenskultur
- International teams
Sonstige Zulagen
- Dedicated education budget
Weiterbildungsangebote
- Online courses and training
Mitarbeiterrabatte
- Car purchase discount
Über das Unternehmen
AUTO1 Group
Branche
Automotive
Beschreibung
AUTO1 Group ist Europas führende digitale Automobilplattform. Als dynamisches Tech-Unternehmen revolutionieren wir mit unseren Marken wirkaufendeinauto.de, AUTO1.com und Autohero die Automobilbranche.
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