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Restaurant Brands International Inc.
letzten Monat

Sr. Director, Marketing(m/w/x)

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VollzeitVor OrtManagement

Beschreibung

In this senior leadership role, you will elevate the Burger King brand across EMEA by shaping a cohesive strategy, driving creative excellence, and fostering innovation. Your day-to-day responsibilities will involve collaborating with markets, guiding media strategies, and mentoring a diverse team to ensure the brand resonates culturally and creatively.

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Anforderungen

  • •10-15 years in brand marketing, communications, media strategy, and innovation
  • •Experience in FMCG/CPG or restaurant industry
  • •Proven experience in multi-market / regional roles
  • •Track record of building bold, effective creative and integrated campaigns
  • •Deep understanding of digital and social platforms, creator ecosystems, and emergent youth culture behaviors
  • •Proven ability to lead agencies, manage cross-functional teams, and influence C-suite partners
  • •Ability to influence cross-functional senior stakeholders and comfortable navigating matrixed, multi-market environments
  • •Strong capability in building strategies, designing frameworks, simplifying complexity, and enabling execution
  • •Passion for new trends, creativity, media, and great tasting food
  • •Fluency in English

Berufserfahrung

10 - 15 Jahre

Aufgaben

  • •Shape and champion a cohesive EMEA brand strategy
  • •Translate global brand positioning into practical frameworks
  • •Partner with franchisee CMOs to refine market-level priorities
  • •Serve as the senior brand advisor to markets
  • •Set the standard for breakthrough creative work across EMEA
  • •Lead the development of campaign playbooks and brand assets
  • •Partner with markets on creative brief development and agency best practices
  • •Ensure communication materials align with brand voice and identity
  • •Oversee the regional innovation agenda and integration with brand strategy
  • •Build a pipeline balancing core innovation and brand-building offers
  • •Ensure innovation workstreams connect with key markets for rollout
  • •Strengthen the brand by ensuring great tasting food and unique attributes
  • •Lead the regional media strategy for effective channel presence
  • •Guide markets on media planning principles and channel architecture
  • •Build relationships with media platforms and agencies for innovation
  • •Ensure creative and media work align for social-driven campaigns
  • •Partner with markets to enhance digital maturity and integration
  • •Build a region-wide social strategy for relevance with young adults
  • •Lead development of creator and influencer partnership strategies
  • •Champion rapid, platform-native ways of working and creative experimentation
  • •Develop playbooks to elevate social craft and cultural fluency
  • •Identify and cultivate strategic partnerships for brand relevance
  • •Strengthen execution of global licensing programs
  • •Drive collaborations that reinforce brand distinctiveness
  • •Act as the senior marketing partner to country CMOs
  • •Partner with Global brand teams for EMEA representation
  • •Lead and mentor a diverse team across various functions
  • •Set a culture of creativity and data-driven decision making
  • •Develop talent capability across the region

Sprachen

Englisch – verhandlungssicher

Benefits

Großzügige Elternzeit

  • •Comprehensive global paid parental leave

Mentale Gesundheitsförderung

  • •Free telemedicine support
  • •Mental wellness support
Die Originalanzeige dieses Stellenangebotes in der aktuellsten Version findest du hier. Nejo hat diesen Job automatisch von der Website des Unternehmens Restaurant Brands International Inc. erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.
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