Specialist, Consumer Insights & Marketing Analytics(m/w/x)

Beschreibung

By bridging the gap between global strategy and local market nuances, you'll transform complex data into actionable insights that drive consumer-centric decisions across the company's regional clusters.

Anforderungen

• •Methodological rigor, cultural sensitivity, and business acumen
• •Experience in consumer insights, marketing analytics, or strategy
• •Understanding of global frameworks and local dynamics
• •Skills in data storytelling and stakeholder engagement
• •Self-starter with creative thinking and initiative
• •Ability to simplify complex information
• •Inquisitive and positively challenging mindset
• •Experience using data for business stories
• •Fluency in English
• •Proficiency with Microsoft Office

Aufgaben

• •Implement global insight workstreams in local markets
• •Activate global research programs within local planning
• •Identify and embed cultural trends into market strategies
• •Apply global analytics frameworks to track customer behavior
• •Translate first-party customer data into marketing insights
• •Deploy measurement tools to optimize campaign ROI
• •Monitor brand health performance through accurate reporting
• •Design and execute market-specific research studies
• •Adapt global findings into culturally relevant narratives
• •Respond to ad hoc market requests and priorities
• •Organize and fulfill data requests from local teams
• •Deliver tailored dashboards and reports to markets
• •Integrate multiple data sources for holistic insights
• •Collaborate with teams to embed insights into planning
• •Ensure alignment with global methodological standards

Tools & Technologien

Benefits