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Senior Strategic Campaign Marketing Manager (m/w/x)
Data-informed campaign management for pet e-commerce, optimizing strategy with performance insights. Exceptional analytical and strategic thinking required. Career path shaping, wellbeing offers.
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Anforderungen
- Exceptional analytical and strategic thinking
- Ability to evaluate campaign effectiveness
- Ability to uncover root causes of performance trends
- Ability to challenge assumptions
- Transform data-driven insights into actions
- Solid campaign and brand marketing experience
- International, multi-market setup experience
- Strong ability to plan campaigns
- Strong ability to execute campaigns
- Strong ability to optimize large-scale campaigns
- Good understanding of brand identity
- Good understanding of sales mechanics
- Good understanding of KPI-driven campaign performance
- Experience working cross-functionally with media
- Experience working cross-functionally with channel owners
- Experience working cross-functionally with senior stakeholders
- Agile mindset
- Ability to adapt quickly to market needs
- Ability to adapt quickly to local needs
- Strong communication skills in English
- Strong presentation skills in English
Aufgaben
- Drive a data-informed campaign approach
- Assess campaign outcomes and performance drivers
- Use insights to optimize campaign strategy and mechanics
- Plan, manage, execute, and control individual campaigns
- Analyze campaign performance and document findings
- Develop new campaign concepts and sales mechanisms
- Compile strong sales and promotion-driven campaigns
- Adapt campaign planning and management with an agile approach
- React to unexpected circumstances and adapt to trends
- Consider local conditions for country-specific campaigns
- Develop innovative creative concepts meeting brand identity
- Incorporate customer-oriented and target group-specific media ideas
- Develop mediaplans in alignment with channel owners
- Develop and coordinate bookable marketing packages for suppliers
- Support campaign performance analysis with channel owners
- Present campaign concepts and briefings to stakeholders
- Collaborate with external agencies, including steering and monitoring
- Participate in technical developments for campaign management tools
- Contribute to app, targeting, and raffle integrations
Berufserfahrung
Ausbildung
Sprachen
Benefits
- Development opportunities
- Excellent training
- Career path shaping
- Excellent support
- Wellbeing offers
- Subsidised transport
- Bike leasing
- 20% product discount
Von Nejo automatisch aufbereitet
Nejo hat diesen Job automatisch von der Website des Unternehmens zooplus SE erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.
Zur Originalanzeige bei zooplus SEÜber das Unternehmen
The company is Europe’s leading online pet platform, delivering happiness to over 9 million pet parents each year.
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