Senior Paid Social Manager(m/w/x)

Anforderungen

• 4-6 years of hands-on Meta campaign management and optimization
• Deep knowledge of Meta’s automation and advanced bidding strategies
• Expertise using incrementality and lift testing for channel optimization
• Analytical mindset and ability to interpret data
• Experience with reporting or analytics tools such as Looker or Databricks
• Skilled user of Smartly or similar campaign management platforms
• Excellent communication and collaboration skills
• Fluency in English
• Willingness to relocate to Berlin
• Experience with other paid social platforms such as TikTok or Pinterest
• Background in travel, e-commerce, or digital marketplaces
• Familiarity with programmatic or broader digital marketing innovation

Aufgaben

• Own execution and optimization of Meta paid social campaigns
• Drive measurable growth and effectiveness for GetYourGuide
• Leverage advanced platform features and automation
• Conduct robust incrementality testing to identify high-impact tactics
• Continuously test new approaches in a data-driven environment
• Analyze results and partner with analytics and growth teams
• Lead setup, management, and optimization of Meta campaigns
• Implement new Meta features and automation solutions
• Adopt advanced bidding strategies rapidly
• Develop and execute incrementality tests and lift studies
• Translate campaign data into actionable insights
• Share findings and recommendations with stakeholders
• Streamline and document operational processes for campaigns

Berufserfahrung

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Sprachen

Tools & Technologien