Senior Marketing Manager, App Growth(m/w/x)

Anforderungen

• 6+ years mobile user acquisition experience
• Expertise in Meta and Google Ads
• Knowledge of mobile measurement and attribution
• Experience with ASO and A/B testing
• Strategic mindset and execution planning
• Analytical excellence and decision-making
• Project and stakeholder management skills
• Strong collaboration and communication skills
• Berlin-based or willingness to relocate

Aufgaben

• Develop a global paid acquisition strategy
• Execute growth strategies across Meta and Google
• Manage TikTok and Apple Search Ads campaigns
• Drive app installs and user quality
• Build and test user acquisition campaigns
• Scale performance marketing across key channels
• Contribute to 6-12 month growth planning
• Maintain a 3-month view of hypotheses
• Optimize targeting and bidding strategies
• Maximize ROAS and drive efficient growth
• Solve complex paid acquisition challenges quickly
• Balance strategic planning with agile execution
• Collaborate with marketing and product teams
• Coordinate with data and creative teams
• Manage stakeholders to align with growth initiatives

Berufserfahrung

AusbildungWeitere Informationen zur Ausbildungsanforderung

Sprachen

Tools & Technologien