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Senior Marketing Tracking Expert(m/w/x)
Configuring and debugging GA4 implementation, analyzing user behavior data in BigQuery for an online pet platform. GA4, Google Tag Manager, and BigQuery experience required. 20 days abroad.
Anforderungen
- Completion of studies in engineering, data analytics, business, mathematics, statistics, or related course
- 3+ years of professional experience
- Experience with Google Analytics (Google Analytics 4 is a plus)
- Experience with Google Tag Manager
- Experience with Big Query
- Experience with cookie consent management
- Excellent pattern identification and data insight generation skills
- Experience with Adobe Analytics platform (Big Plus)
- Experience with app tracking and MMPs such as Adjust, Appsflyer, Kochava (Big plus)
- Good knowledge of paid advertising and implementation of tracking snippets for Google and Meta (others are plus)
- Advanced knowledge in tracking concepts across multiple platforms (web/app)
- High affinity towards e-commerce
- Excellent communication, time management, and organizational skills
- Team player with collaboration skills in international environments
- Business fluent in English
Aufgaben
- Own tracking of various marketing campaigns
- Configure, monitor, and debug Google Analytics GA4 implementation
- Create and implement tracking plans for user behavior data
- Perform regular data quality checks on tracking
- Query GA4 data in BigQuery and analyze it via reporting tools
- Coordinate projects across product, marketing, and analytics teams
- Manage stakeholder interests and provide ongoing feedback
- Identify dependencies, bottlenecks, and blockers in projects
- Serve as the main point of contact for tracking-related questions
Berufserfahrung
- 3 Jahre
Ausbildung
- Bachelor-Abschluss
Sprachen
- Englisch – verhandlungssicher
Tools & Technologien
- Google Analytics
- Google Tag Manager
- Big Query
- Adobe Analytics
- Adjust
- Appsflyer
- Kochava
Benefits
Flexibles Arbeiten
- Hybrid working
Workation & Sabbatical
- 20 days abroad
Weiterbildungsangebote
- Development opportunities
- Excellent training and support
Gesundheits- & Fitnessangebote
- Wellbeing offers
- Corporate gym rates
Öffi Tickets
- Subsidised transport
Firmenfahrrad
- Bike leasing
Mitarbeiterrabatte
- 20% product discount
Mehr Urlaubstage
- Days off on 24th and 31st of December
Moderne Technikausstattung
- Company mobile phone
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- Diconium Germany GmbHVollzeitmit HomeofficeBerufserfahrenMünchen
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Senior Marketing Tracking Expert(m/w/x)
Configuring and debugging GA4 implementation, analyzing user behavior data in BigQuery for an online pet platform. GA4, Google Tag Manager, and BigQuery experience required. 20 days abroad.
Anforderungen
- Completion of studies in engineering, data analytics, business, mathematics, statistics, or related course
- 3+ years of professional experience
- Experience with Google Analytics (Google Analytics 4 is a plus)
- Experience with Google Tag Manager
- Experience with Big Query
- Experience with cookie consent management
- Excellent pattern identification and data insight generation skills
- Experience with Adobe Analytics platform (Big Plus)
- Experience with app tracking and MMPs such as Adjust, Appsflyer, Kochava (Big plus)
- Good knowledge of paid advertising and implementation of tracking snippets for Google and Meta (others are plus)
- Advanced knowledge in tracking concepts across multiple platforms (web/app)
- High affinity towards e-commerce
- Excellent communication, time management, and organizational skills
- Team player with collaboration skills in international environments
- Business fluent in English
Aufgaben
- Own tracking of various marketing campaigns
- Configure, monitor, and debug Google Analytics GA4 implementation
- Create and implement tracking plans for user behavior data
- Perform regular data quality checks on tracking
- Query GA4 data in BigQuery and analyze it via reporting tools
- Coordinate projects across product, marketing, and analytics teams
- Manage stakeholder interests and provide ongoing feedback
- Identify dependencies, bottlenecks, and blockers in projects
- Serve as the main point of contact for tracking-related questions
Berufserfahrung
- 3 Jahre
Ausbildung
- Bachelor-Abschluss
Sprachen
- Englisch – verhandlungssicher
Tools & Technologien
- Google Analytics
- Google Tag Manager
- Big Query
- Adobe Analytics
- Adjust
- Appsflyer
- Kochava
Benefits
Flexibles Arbeiten
- Hybrid working
Workation & Sabbatical
- 20 days abroad
Weiterbildungsangebote
- Development opportunities
- Excellent training and support
Gesundheits- & Fitnessangebote
- Wellbeing offers
- Corporate gym rates
Öffi Tickets
- Subsidised transport
Firmenfahrrad
- Bike leasing
Mitarbeiterrabatte
- 20% product discount
Mehr Urlaubstage
- Days off on 24th and 31st of December
Moderne Technikausstattung
- Company mobile phone
Über das Unternehmen
zooplus SE
Branche
Retail
Beschreibung
The company is Europe’s leading online pet platform, delivering happiness to over 9 million pet parents each year.
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