Statista
B2B Marketing Manager (m/w/x)
Vollzeitmit HomeofficeBerufserfahren
Hamburg
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Designing and optimizing email programs and trigger-based flows in Braze for a global business data platform. 3-5 years CRM experience with B2B subscription models and Braze expertise required. Hybrid work, flex-time, and 30 days work-from-abroad.
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Anforderungen
- 3-5 years CRM or email marketing experience
- B2B environment experience with subscription/consumption models
- Excellent Braze expertise
- Confident in-tool Braze administration
- Designing and operating end-to-end email journeys
- Experience with automated sequences, branching logic, trigger-based flows
- Ability to use Liquid logic, APIs, real-time data
- Triggering personalized experiences within CRM
- Solid HTML skills for email
- Ability to adjust and troubleshoot email templates
- Ensuring high-quality rendering across devices/clients
- Strong analytical mindset
- Experience with segmentation, cohorts, performance dashboards
- Turning metrics into hypotheses, tests, clear actions
- Experience setting up A/B experimentation structures
- Experience with creative and copy tests
- Solid understanding of Data Protection (GDPR/privacy laws)
- Applying data protection to list management, consent, automated processing
- Familiarity with using AI in email context
- Curiosity to experiment with new AI capabilities
- Native-level English skills (written and spoken)
Aufgaben
- Design and optimize email programs for client relevance
- Ensure email remains a high-performing, scalable, and compliant channel
- Shape, build, and operate email campaigns, sequences, and trigger-based flows in Braze
- Refine email campaign structures, timings, and logic based on performance and testing
- Define email content and messaging logic using data-driven insights and AI
- Adapt email messages to different audiences and lifecycle stages
- Administer Braze for all Statista teams sending email
- Manage Braze workspace configuration, user access, and permissions
- Manage technical email deliverability settings, including sending domains and IPs
- Use HTML skills to QA and adjust email templates for cross-client and cross-device rendering
- Ensure email templates are easy to maintain
- Monitor performance metrics, including open rate, CTR, conversion, and revenue impact
- Monitor user engagement signals
- Develop an optimization and testing roadmap based on performance insights
- Align email journeys with onboarding, in-product, and self-service motions
- Drive adoption of Statista's insights through email journeys
- Ensure a client-centric experience in all email communications
- Partner with Marketing Technology to secure strong automation in Braze
- Ensure clean integrations with Braze
- Secure robust personalization capabilities in Braze
Berufserfahrung
3 - 5 Jahre
Ausbildung
Bachelor-AbschlussODER
Master-Abschluss
Sprachen
Englisch – fließend
Tools & Technologien
CRMemail marketingBrazeLiquidAPIsHTML
Benefits
Flexibles Arbeiten
- Hybrid work
- Flex-time
Workation & Sabbatical
- Work from abroad up to 30 days/year
Lockere Unternehmenskultur
- International team
Team Events & Ausflüge
- Social events
Öffi Tickets
- Subsidized urban mobility
Gesundheits- & Fitnessangebote
- Fitness and wellness options
Sonstige Vorteile
- Free access to Langdock
Weiterbildungsangebote
- Career & training opportunities
Parkplatz & Pendelvorteile
- Attractive locations
Modernes Büro
- Modern offices
Mentale Gesundheitsförderung
- Mental health support
Von Nejo automatisch aufbereitet
Nejo hat diesen Job automatisch von der Website des Unternehmens Statista erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.
Zur Originalanzeige bei StatistaÜber das Unternehmen
ST
ITHamburg
The company is the world's leading business data platform, providing reliable data and analytics products to empower fact-based decisions.
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