LEGO
Brand Director(m/w/x)
Vollzeitmit HomeofficeBerufserfahren
München
Neuer Job?Nejo!
Dein persönlicher KI-Karriere-Agent
LELEGO
Senior Brand Manager(m/w/x)
München
Vollzeitmit HomeofficeSenior
Nejo KI-Zusammenfassung
Developing 360-degree marketing campaigns for global toy brands. Brand strategy and commercial metrics focus required. Family care leave, colleague discount.
Anforderungen
- Experience as Brand, Marketing, or Sales professional
- Experience from FMCG companies, relevant brands, or agencies
- Track record driving brand love, growth, and health
- Focus on delivering commercial metrics
- Understanding of major media channels and touchpoints
- Metric setting and insight-based hypothesis testing
- Measurement and test & learn culture
- Experience operating and developing broad networks
- Effective collaboration skills
- Translating global strategies into local campaigns
- Experience with Owned, Earned, Shared, and Paid levers
- Leadership mentality and growth mindset
- Envisioning, engaging, and enabling teams
- Self-motivated and driven for results
- Fun, can-do mentality
- Ability to take others on the journey
- Strong communication skills
- Strong conceptual thinking skills
- Strong persuasion skills
- Translating insights into concepts and action
- Fluent German language skills
- Fluent English language skills
Aufgaben
- Steward a world-renowned brand
- Inspire and develop play, fun, and learning
- Develop and execute go-to-market strategies
- Create 360-degree marketing campaigns
- Activate global toolbox for local relevance
- Achieve and analyze business metrics
- Manage internal and external collaborators
- Drive integrated commercial planning
- Collaborate with key account managers
- Bring LEGO stories to life in DACH
- Foster consumer demand for LEGO
- Capture and use consumer insights
- Develop innovative go-to-market plans
- Create engaging marketing campaigns
- Plan and execute activations and events
- Develop omnichannel presentations
- Collaborate with global teams
- Work with sales and operations teams
- Partner with agency and media
- Engage with the LEGO ecosystem
- Collaborate with brand partners
Berufserfahrung
- ca. 4 - 6 Jahre
Ausbildung
- Bachelor-AbschlussODER
- Master-Abschluss
Sprachen
- Deutsch – fließend
- Englisch – fließend
Benefits
Familienfreundlichkeit
- Family Care Leave
Sonstige Vorteile
- Life insurance
- Disability insurance
Mentale Gesundheitsförderung
- Wellbeing resources
Mitarbeiterrabatte
- Colleague discount
Boni & Prämien
- Bonus scheme
Die Originalanzeige dieses Stellenangebotes in der aktuellsten Version findest du hier. Nejo hat diesen Job automatisch von der Website des Unternehmens LEGO erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.
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LELEGO
Senior Brand Manager(m/w/x)
München
Vollzeitmit HomeofficeSenior
Nejo KI-Zusammenfassung
Developing 360-degree marketing campaigns for global toy brands. Brand strategy and commercial metrics focus required. Family care leave, colleague discount.
Anforderungen
- Experience as Brand, Marketing, or Sales professional
- Experience from FMCG companies, relevant brands, or agencies
- Track record driving brand love, growth, and health
- Focus on delivering commercial metrics
- Understanding of major media channels and touchpoints
- Metric setting and insight-based hypothesis testing
- Measurement and test & learn culture
- Experience operating and developing broad networks
- Effective collaboration skills
- Translating global strategies into local campaigns
- Experience with Owned, Earned, Shared, and Paid levers
- Leadership mentality and growth mindset
- Envisioning, engaging, and enabling teams
- Self-motivated and driven for results
- Fun, can-do mentality
- Ability to take others on the journey
- Strong communication skills
- Strong conceptual thinking skills
- Strong persuasion skills
- Translating insights into concepts and action
- Fluent German language skills
- Fluent English language skills
Aufgaben
- Steward a world-renowned brand
- Inspire and develop play, fun, and learning
- Develop and execute go-to-market strategies
- Create 360-degree marketing campaigns
- Activate global toolbox for local relevance
- Achieve and analyze business metrics
- Manage internal and external collaborators
- Drive integrated commercial planning
- Collaborate with key account managers
- Bring LEGO stories to life in DACH
- Foster consumer demand for LEGO
- Capture and use consumer insights
- Develop innovative go-to-market plans
- Create engaging marketing campaigns
- Plan and execute activations and events
- Develop omnichannel presentations
- Collaborate with global teams
- Work with sales and operations teams
- Partner with agency and media
- Engage with the LEGO ecosystem
- Collaborate with brand partners
Berufserfahrung
- ca. 4 - 6 Jahre
Ausbildung
- Bachelor-AbschlussODER
- Master-Abschluss
Sprachen
- Deutsch – fließend
- Englisch – fließend
Benefits
Familienfreundlichkeit
- Family Care Leave
Sonstige Vorteile
- Life insurance
- Disability insurance
Mentale Gesundheitsförderung
- Wellbeing resources
Mitarbeiterrabatte
- Colleague discount
Boni & Prämien
- Bonus scheme
Die Originalanzeige dieses Stellenangebotes in der aktuellsten Version findest du hier. Nejo hat diesen Job automatisch von der Website des Unternehmens LEGO erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.
Gefällt dir diese Stelle?
BetaDein Career Agent findet täglich ähnliche Jobs für dich.
Über das Unternehmen
LEGO
Branche
Entertainment
Beschreibung
The LEGO Group inspires creativity and imagination through play, fostering a diverse and inclusive culture.
Noch nicht perfekt?
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