Gisma University of Applied Sciences
Professor for E-Commerce and Digital Platform Economics(m/w/x)
Vollzeitnur vor OrtBerufserfahren
Potsdam, Berlin
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GIGisma University of Applied Sciences
Professor for Marketing, Communication, and Social Media(m/w/x)
VollzeitVor OrtBerufserfahren
Nejo KI-Zusammenfassung
Teaching Bachelor and Master modules in Consumer Behavior, Integrated Marketing Communications, and Social Media Analytics. Extraordinary qualification for scientific work required. Continuous personal and professional development support.
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Anforderungen
- Fulfillment of requirements according to Section 41 ff BbgHG
- Completed university studies in relevant discipline (Marketing, Media & Communication, Public Relations, Digital Business, Psychology with Marketing focus)
- Extraordinary qualification for scientific work (outstanding doctorate and/or high-impact publications)
- Minimum three years qualified professional experience post-master's degree
- At least two years professional experience outside university environment
- Proven university-level teaching experience
- Competence in blended, online, and interactive learning methodologies
- Excellent pedagogical aptitude reflected in student evaluations
- Strong affinity for digital media trends
- Strong affinity for content management systems
- Strong affinity for marketing technology (MarTech)
- Fluency in English for teaching and research
- Publication record in Marketing Strategy, Consumer Psychology, or Digital Media Management
- Experience in developing and leading research projects
- Success in acquiring third-party funding
- Innovative perspectives for advancing research and curriculum
- Experience in curriculum development and accreditation processes
Aufgaben
- Teach modules in Bachelor and Master programmes
- Focus on Consumer Behavior, Integrated Marketing Communications, Social Media Analytics
- Conduct examinations and assessments
- Supervise students
- Participate in programme development
- Ensure quality assurance
- Integrate digital storytelling and platform strategies into the curriculum
- Design and update teaching materials
- Align materials with performance marketing, brand management, and viral communication
- Initiate and expand industry and research partnerships
- Collaborate with creative agencies, media houses, and digital marketing departments
- Participate in national and international accreditation procedures
- Engage in academic administration and committee work
- Develop personal and institutional research profile
- Focus on Digital Branding, Social Media Psychology, or Marketing Automation
- Publish research in high-quality journals
- Disseminate research findings publicly
- Support outreach activities
- Participate in student recruitment events
- Promote AI-driven business study pathways
Berufserfahrung
3 Jahre
Ausbildung
Bachelor-Abschluss
Sprachen
Englisch – verhandlungssicher
Tools & Technologien
Content management systemsMarketing technology (MarTech)
Benefits
Weiterbildungsangebote
- Continuous personal and professional development support
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EducationPotsdam
Gisma University of Applied Sciences focuses on academic excellence, research, and innovative programs in Digital Marketing, Communication, and Social Media.
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