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Product Marketing Manager / Paytech Card(m/w/x)
Global product marketing for payment cards and Fintech, developing segmentation and go-to-market strategies. 5+ years B2B Product Marketing experience, including content and digital marketing, required. International collaboration across diverse markets.
Anforderungen
- 5+ years Product Marketing experience (B2B context), Content Marketing, Social Media management, Digital Marketing
- Relevant Sales or Business Development experience (alternative for exceptional candidates)
- Experience in retail banking/retail payments/fintech industry (strong benefit)
- Professional English level (writing, oral communication, presentations)
- Strong LinkedIn experience and profile
- Personal engagement
- Passion
- Strong interpersonal and communication skills
- Experience using AI (LLM) tools for content generation and analysis
- Ability to coordinate and drive projects across multiple teams and geographies
- Ability to deliver compelling messaging of G+D’s value proposition
- Proven ability to work in an international environment
Aufgaben
- Develop customer segmentation strategies.
- Define product positioning.
- Design value propositions.
- Conduct competitive analysis.
- Develop go-to-market strategies.
- Define customer personas.
- Define global product marketing strategies.
- Execute global product marketing plans.
- Lead global product marketing initiatives.
- Create product collaterals.
- Create sales assets.
- Align product collaterals and sales assets.
- Create high-quality posts with AI/LLM tools.
- Write high-quality articles with AI/LLM tools.
- Develop high-quality case studies with AI/LLM tools.
- Develop global messaging frameworks for localization.
- Develop global campaign toolkits for localization.
- Partner with Corporate Communications on PR initiatives.
- Partner with Corporate Communications on LinkedIn initiatives.
- Partner with Corporate Communications on media initiatives.
- Design and coordinate global webinars.
- Design and coordinate in-house events.
- Design and coordinate industry conferences.
- Support regional event implementation.
- Collaborate with local marketing teams.
- Collaborate with sales heads.
- Collaborate with global portfolio stakeholders.
- Engage proactively with business units.
- Engage proactively with partner companies.
- Mentor and enable local sales teams on digital channels.
- Manage and coordinate marketing for Central Europe & UK.
- Monitor global market developments.
- Monitor competitor developments.
- Identify relevant market trends.
- Collaborate with internal marketing, portfolio, and sales teams.
- Engage with industry associations.
- Engage with media partners.
- Engage with partner companies.
- Engage with external marketing agencies.
Berufserfahrung
- 5 Jahre
Ausbildung
- Bachelor-AbschlussODER
- Master-Abschluss
Sprachen
- Englisch – verhandlungssicher
Tools & Technologien
- AI (LLM) tools
Noch nicht perfekt?
- Worldpay (UK) LimitedVollzeitnur vor OrtSeniorMünchen
- Helsing
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Product Marketing Manager / Paytech Card(m/w/x)
Global product marketing for payment cards and Fintech, developing segmentation and go-to-market strategies. 5+ years B2B Product Marketing experience, including content and digital marketing, required. International collaboration across diverse markets.
Anforderungen
- 5+ years Product Marketing experience (B2B context), Content Marketing, Social Media management, Digital Marketing
- Relevant Sales or Business Development experience (alternative for exceptional candidates)
- Experience in retail banking/retail payments/fintech industry (strong benefit)
- Professional English level (writing, oral communication, presentations)
- Strong LinkedIn experience and profile
- Personal engagement
- Passion
- Strong interpersonal and communication skills
- Experience using AI (LLM) tools for content generation and analysis
- Ability to coordinate and drive projects across multiple teams and geographies
- Ability to deliver compelling messaging of G+D’s value proposition
- Proven ability to work in an international environment
Aufgaben
- Develop customer segmentation strategies.
- Define product positioning.
- Design value propositions.
- Conduct competitive analysis.
- Develop go-to-market strategies.
- Define customer personas.
- Define global product marketing strategies.
- Execute global product marketing plans.
- Lead global product marketing initiatives.
- Create product collaterals.
- Create sales assets.
- Align product collaterals and sales assets.
- Create high-quality posts with AI/LLM tools.
- Write high-quality articles with AI/LLM tools.
- Develop high-quality case studies with AI/LLM tools.
- Develop global messaging frameworks for localization.
- Develop global campaign toolkits for localization.
- Partner with Corporate Communications on PR initiatives.
- Partner with Corporate Communications on LinkedIn initiatives.
- Partner with Corporate Communications on media initiatives.
- Design and coordinate global webinars.
- Design and coordinate in-house events.
- Design and coordinate industry conferences.
- Support regional event implementation.
- Collaborate with local marketing teams.
- Collaborate with sales heads.
- Collaborate with global portfolio stakeholders.
- Engage proactively with business units.
- Engage proactively with partner companies.
- Mentor and enable local sales teams on digital channels.
- Manage and coordinate marketing for Central Europe & UK.
- Monitor global market developments.
- Monitor competitor developments.
- Identify relevant market trends.
- Collaborate with internal marketing, portfolio, and sales teams.
- Engage with industry associations.
- Engage with media partners.
- Engage with partner companies.
- Engage with external marketing agencies.
Berufserfahrung
- 5 Jahre
Ausbildung
- Bachelor-AbschlussODER
- Master-Abschluss
Sprachen
- Englisch – verhandlungssicher
Tools & Technologien
- AI (LLM) tools
Über das Unternehmen
Giesecke + Devrient GmbH
Branche
FinancialServices
Beschreibung
Das Unternehmen ist ein internationaler Technologiekonzern, der integrierte Sicherheitstechnologien in den Bereichen Digital Security, Financial Platforms und Currency Technology anbietet.
Noch nicht perfekt?
- Worldpay (UK) Limited
Partner Marketing Manager(m/w/x)
Vollzeitnur vor OrtSeniorMünchen - Helsing
Product Marketing Manager(m/w/x)
Vollzeitnur vor OrtManagementMünchen - Diligent Corporation
Senior Manager, Product Marketing(m/w/x)
Vollzeitnur vor OrtSeniorMünchen - ams OSRAM GmbH
Senior Product Marketing Manager(m/w/x)
Vollzeitnur vor OrtSeniorGarching bei München - Parametric Technology Espana, S.A.
Sr. Product Marketing Specialist – ALM(m/w/x)
Vollzeitnur vor OrtBerufserfahrenMünchen