Mastercard Europe SA / Representative Office Germany
Business Development Manager, Retail & Commerce(m/w/x)
Vollzeitnur vor OrtBerufserfahren
Frankfurt am Main
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MAMastercard
Performance & Digital Growth Manager(m/w/x)
VollzeitVor OrtBerufserfahren
AI/ML
Nejo KI-Zusammenfassung
Planning, executing, and measuring integrated marketing and sponsorship initiatives for digital payments. Several years of marketing, communications, or partnerships experience required. Collaboration with local, regional, and global stakeholders.
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Anforderungen
- Experience with Agent based workflow tools
- Working knowledge of SEO and AEO principles
- Several years of marketing, communications, or partnerships experience
- Experience in an international, matrixed organization
- Ability to manage marketing initiatives end-to-end
- Ability to coordinate multiple stakeholders
- Strong understanding of integrated marketing and digital channels
- Ability to translate strategy into effective execution
- Structured, reliable, and solution-oriented working style
- Comfortable managing complexity and multiple initiatives
- Experience working with and steering agency partners
- Solid analytical skills
- Experience in performance tracking, reporting, and budget management
- Confident communicator
- Ability to interact effectively with senior stakeholders and partners
- Experience with sponsorships, partnerships, or platform-based marketing is an advantage
- Fluent verbal and written communication skills in English
- Fluent verbal and written communication skills in German
Aufgaben
- Plan, execute, and measure integrated marketing and sponsorship initiatives
- Manage defined marketing platforms, campaigns, and partnerships
- Collaborate with local, regional, and global stakeholders
- Translate strategy into execution for market activation and brand representation
- Own and optimize multi-channel performance marketing campaigns across DACH
- Lead Mastercard’s AEO strategy for DACH
- Collaborate with the Global AEO team to plan and optimize content for AI-driven discovery platforms and conversational search
- Manage website performance and compliance, including AEO and SEO
- Use analytics and social insights to inform site content
- Ensure global website best practices for UX/UI and accessibility
- Author site content via AEM on occasion
- Continuously optimize campaigns through testing, experimentation, and audience segmentation
- Oversee the digital ecosystem, including tracking frameworks, tagging, consent management, and analytics
- Collaborate with regional and global teams to deploy scalable solutions adapted to local market nuances
- Ensure compliance with GDPR and German data protection standards
- Develop and implement structured content strategies for AI powered answer engines
- Monitor shifts in DACH digital and search behavior, adapting strategy accordingly
- Identify and scale AI-powered marketing solutions
- Introduce AI tools to enhance campaign performance, personalization, and efficiency
- Drive pilot projects and innovation initiatives with regional/global innovation teams
- Act as an internal thought leader on AI in marketing
- Own reporting and dashboarding for DACH, translating data into actionable insights
- Improve attribution models and performance measurement
- Provide recommendations for budget allocation and growth opportunities based on data
- Ensure alignment with regional/global KPI frameworks
- Abide by Mastercard’s security policies and practices
- Ensure the confidentiality and integrity of information accessed
- Report any suspected information security violation or breach
- Complete all periodic mandatory security trainings
Berufserfahrung
ca. 1 - 4 Jahre
Ausbildung
Bachelor-AbschlussODER
Master-Abschluss
Sprachen
Englisch – fließend
Deutsch – fließend
Tools & Technologien
Agent based workflow toolsSEOAEO
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Zur Originalanzeige bei MastercardÜber das Unternehmen
MA
MarketingFrankfurt am Main
The company powers economies and empowers people in 200+ countries, supporting digital payments and sustainable economic growth.
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