Paid Media Specialist - EMEA(m/w/x)

Anforderungen

• Understanding of major advertising platforms
• Advanced understanding of performance KPIs
• Strong understanding of conversion funnels
• Knowledge of tracking, pixels, and UTMs
• Degree in advertising, marketing, or related
• Experience in consumer-centric industries
• Experience managing multi-market media strategies
• Analytical thinking and performance drive
• Negotiation skills in multi-cultural environments
• Enthusiasm for brand awareness strategies
• Proactive problem solving and solution development
• Flexibility and adaptability in ambiguity
• Balance of autonomy and collaboration
• Inspiration for breakthrough thinking
• Commitment to high-quality solutions
• Passion for work and outdoor lifestyle

Aufgaben

• Drive awareness and guest acquisition through regional paid activations
• Execute paid media strategies for EMEA Brand Marketing
• Develop tactical plans for EMEA Brand Marketing activations
• Manage Top-of-Funnel paid media for Brand and Product campaigns
• Plan Brand Experiences and new store opening promotions
• Collaborate with Brand Communications and global teams
• Partner with external agencies to deliver regional strategies
• Build media plans based on awareness, traffic, and conversion
• Define and oversee budget allocation across advertising channels
• Analyze cross-channel performance to identify optimization levers
• Run structured A/B testing for audiences, creatives, and landing pages
• Deliver campaign reports to regional and global leadership
• Manage the EMEA paid media digital agency
• Plan, brief, and review paid assets and copy
• Work cross-functionally to create strong paid media plans
• Align paid media initiatives with the EMEA Digital Commerce team
• Coordinate brand execution across all digital touchpoints
• Update internal teams on paid media plans and strategies
• Lead and own all paid media topics
• Optimize structures and processes to improve efficiency
• Stay current with digital media and AdTech trends
• Scale Top-of-Funnel paid media strategies in EMEA
• Utilize AI tools to increase automation and speed to market

Berufserfahrung

Ausbildung

Sprachen

Tools & Technologien