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ARArc'teryx

Digital Marketing Lead - EMEA(m/w/x)

München
Vollzeitmit HomeofficeSenior

Optimizing paid and digital channels for an outdoor apparel brand across EMEA, balancing global strategy with local market needs. Deep understanding of performance media tactics and Google Marketing Platforms knowledge required. Hybrid remote work.

Anforderungen

  • Deep understanding of performance media tactics and campaign planning
  • Intermediate to advanced knowledge of Google Marketing Platforms and Adobe Analytics
  • Familiarity with tagging, tracking, and measurement fundamentals
  • Bachelor's degree in business or related field
  • 2+ years' experience in Paid Digital Advertising Strategy
  • 2+ years’ experience in standard ad buying platforms
  • Ability to contextualize numbers and build business narratives
  • Proven experience managing regional or multi-market digital strategies
  • Natural collaboration, alignment building, momentum and clarity maintenance
  • Proactiveness, self-direction, comfort with autonomy, thriving in fast-moving environments
  • Passion for work and outdoor life
  • Proven experience managing regional/multi-market digital strategies, balancing global/local needs

Aufgaben

  • Drive digital performance and presence across EMEA.
  • Deliver measurable growth across paid and digital channels.
  • Execute and continuously optimize digital marketing channels.
  • Balance global strategy with local market needs.
  • Partner daily with Global Digital Growth Marketing team.
  • Represent EMEA insights in global planning and execution.
  • Manage budgets for various ad programs.
  • Accrue and reconcile monthly spending with finance.
  • Collaborate with EMEA Brand Marketing.
  • Align performance initiatives with brand strategy.
  • Coordinate creative development for digital touchpoints.
  • Ensure consistent brand execution across digital touchpoints.
  • Manage and track the regional digital marketing budget.
  • Support accurate budget forecasting.
  • Ensure visibility into spend and performance.
  • Maintain strong relationships with Google and Meta.
  • Maintain strong relationships with global platform teams.
  • Align regional priorities and opportunities with partners.
  • Align regional best practices with partners.
  • Oversee partnership with Global Affiliate Agency.
  • Drive ongoing optimization with the agency.
  • Evaluate agency partners.
  • Enhance channel efficiency with the agency.
  • Continuously review channel and campaign performance.
  • Identify efficiencies and unlock incremental value.
  • Drive long-term sustainable growth across EMEA.
  • Build strong relationships with outside vendors and agencies.
  • Stay updated on media trends.
  • Introduce new business opportunities.
  • Scale performance media strategies.
  • Develop 3-5 year growth plans.
  • Align growth plans with company targets.
  • Grow an in-house performance marketing execution team.
  • Develop strategies for an omnichannel future.

Berufserfahrung

  • 2 Jahre

Ausbildung

  • Bachelor-Abschluss

Sprachen

  • Englischverhandlungssicher

Tools & Technologien

  • Google
  • Meta
  • Bing
  • Pinterest
  • Campaign Manager
  • DV360
  • SA360
  • Ads Data Hub
  • Google Analytics
  • Adobe Analytics
  • GTM
  • Google Ads
  • Bing Ads
  • Facebook Business Manager

Benefits

Flexibles Arbeiten

  • Hybrid remote work
Die Originalanzeige dieses Stellenangebotes in der aktuellsten Version findest du hier. Nejo hat diesen Job automatisch von der Website des Unternehmens Arc'teryx erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.

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