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Online Marketing Specialist(m/w/x)
Optimizing gardena.com global website content for search and generative engines at the largest manufacturer of motor-powered equipment. CMS, analytics, and SEO/GEO experience needed; international project management preferred. Global content strategy and international project scope.
Anforderungen
- Degree in marketing, communications, or comparable qualification
- Several years of online marketing experience
- Experience in CMS, analytics, and SEO/GEO
- Experience managing international projects (preferred)
- Enjoyment of international teamwork and challenges
- Strong organizational, creative, and analytical skills
- Excellent communication and presentation skills
- Confident use of MS Office programs
- Fluent English skills
Aufgaben
- Develop innovative ideas for the gardena.com online presence
- Translate global marketing strategies into actionable online activities
- Create and implement engaging global website content
- Measure the success of marketing campaigns and user engagement
- Optimize website content for search and generative engines
- Lead UX/UI initiatives to ensure brand compliance
- Coordinate digital offerings with internal stakeholders and apps
- Manage external creative service providers and agencies
- Liaise between global marketing, product management, and eCommerce
- Optimize the CMS with MarTech and IT partners
Ausbildung
- Abgeschlossene BerufsausbildungODER
- Bachelor-Abschluss
Sprachen
- Englisch – verhandlungssicher
Tools & Technologien
- CMS
- SEO
- GEO
- MS Office
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- ZwickRoell GmbH & Co. KGVollzeitmit HomeofficeBerufserfahrenUlm
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Online Marketing Specialist(m/w/x)
Optimizing gardena.com global website content for search and generative engines at the largest manufacturer of motor-powered equipment. CMS, analytics, and SEO/GEO experience needed; international project management preferred. Global content strategy and international project scope.
Anforderungen
- Degree in marketing, communications, or comparable qualification
- Several years of online marketing experience
- Experience in CMS, analytics, and SEO/GEO
- Experience managing international projects (preferred)
- Enjoyment of international teamwork and challenges
- Strong organizational, creative, and analytical skills
- Excellent communication and presentation skills
- Confident use of MS Office programs
- Fluent English skills
Aufgaben
- Develop innovative ideas for the gardena.com online presence
- Translate global marketing strategies into actionable online activities
- Create and implement engaging global website content
- Measure the success of marketing campaigns and user engagement
- Optimize website content for search and generative engines
- Lead UX/UI initiatives to ensure brand compliance
- Coordinate digital offerings with internal stakeholders and apps
- Manage external creative service providers and agencies
- Liaise between global marketing, product management, and eCommerce
- Optimize the CMS with MarTech and IT partners
Ausbildung
- Abgeschlossene BerufsausbildungODER
- Bachelor-Abschluss
Sprachen
- Englisch – verhandlungssicher
Tools & Technologien
- CMS
- SEO
- GEO
- MS Office
Über das Unternehmen
GARDENA GmbH
Branche
Manufacturing
Beschreibung
The company is the largest manufacturer of motor-powered equipment for forestry, landscaping, gardening, and light construction.
Noch nicht perfekt?
- ZwickRoell GmbH & Co. KG
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Innovation Specialist(m/w/x)
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