Beschreibung

As a Marketing Manager, you will lead innovative product launches and establish new patient care pathways. Your role involves developing marketing strategies, raising awareness at events, and supporting the commercial team with essential promotional materials.

Anforderungen

• •Degree in Business, Marketing, technical or scientific discipline
• •Commercial experience in Marketing, preferably in Point of Care or Medical Device/Diagnostic business with understanding of Clinical Biology or Laboratory Medicine
• •Demonstrated experience in digital marketing, planning multichannel campaigns, metrics, analytics, and trends identification
• •Outstanding strategic planning and analytical skills
• •Demonstrated experience in developing and executing commercial plans
• •Thoughtfulness and sense of urgency
• •Excellent influencing and communication skills
• •Approachable and credible communication style, exceptional verbal and written communication skills in German and English

Aufgaben

• •Drive innovative product launches in new markets
• •Establish new standard of care patient pathways
• •Develop messaging and positioning with validated value proposition
• •Raise awareness through national and local conference attendance
• •Organize dinner programs at local society events
• •Coordinate launch event roadshows
• •Support clinical workflow with adoption tools
• •Partner with UK consultants for patient pathway improvement
• •Build advocacy with scientific societies
• •Support commercial evaluations and evidence generation white papers
• •Conduct training and user groups with early adopters
• •Develop marketing plans aligned with business objectives
• •Analyze market data and competitive activity for marketing planning
• •Create promotional tools for the commercial team
• •Provide promotional and scientific literature, sales aids, and support materials