Mendix
Field Marketing Manager(m/w/x)
VollzeitRemoteSenior
Berlin, Köln, Frankfurt am Main, Hamburg, Hannover, Leipzig, München, Nürnberg, Stuttgart
ab 69.900 - 115.500 / Jahr
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Nejo KI-Zusammenfassung
Developing and optimizing multi-channel demand generation campaigns for IoT connectivity. 7+ years B2B tech campaign management experience required. 26 days annual leave, gym membership, language courses.
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Anforderungen
- Bachelor’s degree in Marketing, Business, Communications, or related field
- 7+ years demand generation and campaign management experience, ideally in B2B technology, SaaS, or IoT
- Proven experience developing and executing integrated campaigns for lead generation and business growth
- Strong experience with marketing automation platforms and CRM systems
- Familiarity with digital marketing tools (SEO, SEM, paid ads, social media, email marketing)
- Strong understanding of demand generation strategies and lead funnel management
- Expertise in campaign management, project execution, and multi-channel marketing
- Proficiency in data analysis and reporting for campaign optimization
- Excellent communication skills (written and verbal)
- Fluent in German, French, Italian, or Spanish, in addition to English
- Creative and strategic thinker with strong problem-solving capabilities
- Ability to collaborate with cross-functional teams and manage multiple projects
- Experience in IoT, technology, or SaaS sectors
- Understanding of European markets and customer behavior
- Experience with ABM (Account-Based Marketing) strategies and tactics
- Familiarity with A/B testing, lead nurturing, and sales enablement
Aufgaben
- Develop, execute, and optimize high-impact marketing campaigns
- Develop and execute comprehensive marketing strategies for demand generation
- Create marketing plans to generate leads and increase brand awareness
- Lead planning and execution of multi-channel lead generation campaigns
- Manage the full lifecycle of campaigns from conception to delivery
- Drive demand generation by identifying market segments and building targeted campaigns
- Implement strategies for lead nurturing, scoring, and sales handoff
- Analyze campaign performance and monitor KPIs
- Provide regular performance reports to stakeholders
- Utilize digital marketing tactics to generate leads and nurture relationships
- Drive traffic and conversions across digital platforms
- Manage execution of multiple campaigns simultaneously
- Work cross-functionally with design, content, and sales teams
- Develop and manage campaign assets including landing pages and emails
- Ensure campaign assets align with strategy and brand guidelines
- Work closely with sales, product, and creative teams for alignment
- Communicate effectively with stakeholders to ensure campaign outcomes
- Develop innovative and creative campaigns to drive engagement and demand
- Tailor campaigns to customer needs and deliver impactful messaging
- Identify and resolve challenges during campaign execution
- Adapt quickly to shifting priorities or market changes
- Monitor campaign performance using HubSpot, Salesforce, and Google Analytics
- Track lead generation metrics and optimize content and targeting
- Adjust strategies to improve conversion rates and ROI
Berufserfahrung
7 Jahre
Ausbildung
Bachelor-Abschluss
Sprachen
Deutsch – fließend
Französisch – fließend
Italienisch – fließend
Spanisch – fließend
Englisch – fließend
Tools & Technologien
HubSpotSalesforceSEOSEMSocial mediaEmail marketingABM
Benefits
Gesundheits- & Fitnessangebote
- Gym membership
Sonstige Zulagen
- Transportation allowance
Weiterbildungsangebote
- Language courses
Betriebliche Altersvorsorge
- Pension scheme
Von Nejo automatisch aufbereitet
Nejo hat diesen Job automatisch von der Website des Unternehmens 1NCE erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.
Zur Originalanzeige bei 1NCEÜber das Unternehmen
1N
TelecommunicationsKöln
The company is a pioneering player in transforming the IoT connectivity landscape, focusing on innovation and customer satisfaction.
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