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Lead Retail Media Account Manager(m/w/x)
Developing data-driven retail media strategies for partner brands in pet e-commerce, ensuring ROI. 5+ years managing high-profile retail media accounts required. 20-day work abroad option.
Anforderungen
- 5+ years experience in account management (media agency or internal retail media team)
- Proven experience managing high-profile client/partner accounts
- Strong understanding of media planning, campaign management, ROI measurement (traditional/digital channels)
- Deep knowledge of media landscape and data-driven marketing
- Ability to drive direction and alignment across cross-functional teams
- Experience with internal creative and media channel teams
- Strong understanding of measurement frameworks (MMM, incrementality testing, causal impact analysis, A/B testing)
- Excellent communication and presentation skills
- Fluency in English
Aufgaben
- Build and maintain strong relationships with partner brands.
- Serve as the primary contact for key partner accounts.
- Understand partner objectives.
- Translate objectives into data-driven media strategies.
- Focus strategies on clear ROI.
- Lead strategic meetings with partners and teams.
- Devise co-branded strategies for mutual objectives.
- Collaborate with creative, offline, digital, and analytics teams.
- Ensure flawless campaign execution.
- Define media and creative briefs with partner brands.
- Coordinate media and creative briefs with partner brands.
- Coordinate strategic responses to briefs internally.
- Define and refine co-branded campaign processes.
- Define and refine co-branded campaign workflows.
- Monitor media performance.
- Analyze results using data literacy.
- Optimize campaigns against partner KPIs.
- Maximize campaign ROI.
- Ensure campaigns deliver on time and within budget.
- Develop and implement co-branded best practices.
- Apply best practices to audience definition and advanced measurement.
- Build and manage relationships with internal media teams.
- Build and manage relationships with partner brands.
- Guide junior account managers.
- Oversee junior account managers' work.
- Collaborate with marketing teams for campaign coordination.
- Ensure seamless campaign execution.
- Execute campaigns across the customer journey.
- Foster collaboration across business areas.
- Act as a liaison between various internal teams.
- Provide regular updates on campaign strategy.
- Provide regular updates on media plans.
- Present campaign performance to partner brands.
- Present detailed ROI analysis to partner brands.
- Provide data-driven recommendations for campaign optimizations.
- Provide data-driven recommendations for budget reallocation.
- Manage post-campaign analysis (PCA).
- Identify key insights from PCA.
- Inform future campaign strategies with insights.
- Drive continuous improvement based on insights.
Berufserfahrung
- 5 Jahre
Ausbildung
- Bachelor-AbschlussODER
- Master-Abschluss
Sprachen
- Englisch – verhandlungssicher
Tools & Technologien
- MMM
- incrementality testing
- causal impact analysis
- A/B testing
Benefits
Flexibles Arbeiten
- Hybrid working
Workation & Sabbatical
- Work abroad option (20 days)
Weiterbildungsangebote
- Development opportunities
- Training and support
Gesundheits- & Fitnessangebote
- Wellbeing offers
Öffi Tickets
- Subsidised transport
Firmenfahrrad
- Bike leasing
Mitarbeiterrabatte
- Product discount (20%)
Noch nicht perfekt?
- MediaMarktSaturn Retail GroupVollzeitnur vor OrtSeniorMünchen, Hamburg, Ingolstadt
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Lead Retail Media Account Manager(m/w/x)
Developing data-driven retail media strategies for partner brands in pet e-commerce, ensuring ROI. 5+ years managing high-profile retail media accounts required. 20-day work abroad option.
Anforderungen
- 5+ years experience in account management (media agency or internal retail media team)
- Proven experience managing high-profile client/partner accounts
- Strong understanding of media planning, campaign management, ROI measurement (traditional/digital channels)
- Deep knowledge of media landscape and data-driven marketing
- Ability to drive direction and alignment across cross-functional teams
- Experience with internal creative and media channel teams
- Strong understanding of measurement frameworks (MMM, incrementality testing, causal impact analysis, A/B testing)
- Excellent communication and presentation skills
- Fluency in English
Aufgaben
- Build and maintain strong relationships with partner brands.
- Serve as the primary contact for key partner accounts.
- Understand partner objectives.
- Translate objectives into data-driven media strategies.
- Focus strategies on clear ROI.
- Lead strategic meetings with partners and teams.
- Devise co-branded strategies for mutual objectives.
- Collaborate with creative, offline, digital, and analytics teams.
- Ensure flawless campaign execution.
- Define media and creative briefs with partner brands.
- Coordinate media and creative briefs with partner brands.
- Coordinate strategic responses to briefs internally.
- Define and refine co-branded campaign processes.
- Define and refine co-branded campaign workflows.
- Monitor media performance.
- Analyze results using data literacy.
- Optimize campaigns against partner KPIs.
- Maximize campaign ROI.
- Ensure campaigns deliver on time and within budget.
- Develop and implement co-branded best practices.
- Apply best practices to audience definition and advanced measurement.
- Build and manage relationships with internal media teams.
- Build and manage relationships with partner brands.
- Guide junior account managers.
- Oversee junior account managers' work.
- Collaborate with marketing teams for campaign coordination.
- Ensure seamless campaign execution.
- Execute campaigns across the customer journey.
- Foster collaboration across business areas.
- Act as a liaison between various internal teams.
- Provide regular updates on campaign strategy.
- Provide regular updates on media plans.
- Present campaign performance to partner brands.
- Present detailed ROI analysis to partner brands.
- Provide data-driven recommendations for campaign optimizations.
- Provide data-driven recommendations for budget reallocation.
- Manage post-campaign analysis (PCA).
- Identify key insights from PCA.
- Inform future campaign strategies with insights.
- Drive continuous improvement based on insights.
Berufserfahrung
- 5 Jahre
Ausbildung
- Bachelor-AbschlussODER
- Master-Abschluss
Sprachen
- Englisch – verhandlungssicher
Tools & Technologien
- MMM
- incrementality testing
- causal impact analysis
- A/B testing
Benefits
Flexibles Arbeiten
- Hybrid working
Workation & Sabbatical
- Work abroad option (20 days)
Weiterbildungsangebote
- Development opportunities
- Training and support
Gesundheits- & Fitnessangebote
- Wellbeing offers
Öffi Tickets
- Subsidised transport
Firmenfahrrad
- Bike leasing
Mitarbeiterrabatte
- Product discount (20%)
Über das Unternehmen
zooplus SE
Branche
Retail
Beschreibung
The company is Europe’s leading online pet platform, delivering happiness to over 9 million pet parents each year.
Noch nicht perfekt?
- MediaMarktSaturn Retail Group
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