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ZOzooplus SE

Lead Retail Media Account Manager(m/w/x)

München
VollzeitVor OrtSenior

Developing data-driven retail media strategies for partner brands in pet e-commerce, ensuring ROI. 5+ years managing high-profile retail media accounts required. 20-day work abroad option.

Anforderungen

  • 5+ years experience in account management (media agency or internal retail media team)
  • Proven experience managing high-profile client/partner accounts
  • Strong understanding of media planning, campaign management, ROI measurement (traditional/digital channels)
  • Deep knowledge of media landscape and data-driven marketing
  • Ability to drive direction and alignment across cross-functional teams
  • Experience with internal creative and media channel teams
  • Strong understanding of measurement frameworks (MMM, incrementality testing, causal impact analysis, A/B testing)
  • Excellent communication and presentation skills
  • Fluency in English

Aufgaben

  • Build and maintain strong relationships with partner brands.
  • Serve as the primary contact for key partner accounts.
  • Understand partner objectives.
  • Translate objectives into data-driven media strategies.
  • Focus strategies on clear ROI.
  • Lead strategic meetings with partners and teams.
  • Devise co-branded strategies for mutual objectives.
  • Collaborate with creative, offline, digital, and analytics teams.
  • Ensure flawless campaign execution.
  • Define media and creative briefs with partner brands.
  • Coordinate media and creative briefs with partner brands.
  • Coordinate strategic responses to briefs internally.
  • Define and refine co-branded campaign processes.
  • Define and refine co-branded campaign workflows.
  • Monitor media performance.
  • Analyze results using data literacy.
  • Optimize campaigns against partner KPIs.
  • Maximize campaign ROI.
  • Ensure campaigns deliver on time and within budget.
  • Develop and implement co-branded best practices.
  • Apply best practices to audience definition and advanced measurement.
  • Build and manage relationships with internal media teams.
  • Build and manage relationships with partner brands.
  • Guide junior account managers.
  • Oversee junior account managers' work.
  • Collaborate with marketing teams for campaign coordination.
  • Ensure seamless campaign execution.
  • Execute campaigns across the customer journey.
  • Foster collaboration across business areas.
  • Act as a liaison between various internal teams.
  • Provide regular updates on campaign strategy.
  • Provide regular updates on media plans.
  • Present campaign performance to partner brands.
  • Present detailed ROI analysis to partner brands.
  • Provide data-driven recommendations for campaign optimizations.
  • Provide data-driven recommendations for budget reallocation.
  • Manage post-campaign analysis (PCA).
  • Identify key insights from PCA.
  • Inform future campaign strategies with insights.
  • Drive continuous improvement based on insights.

Berufserfahrung

  • 5 Jahre

Ausbildung

  • Bachelor-AbschlussODER
  • Master-Abschluss

Sprachen

  • Englischverhandlungssicher

Tools & Technologien

  • MMM
  • incrementality testing
  • causal impact analysis
  • A/B testing

Benefits

Flexibles Arbeiten

  • Hybrid working

Workation & Sabbatical

  • Work abroad option (20 days)

Weiterbildungsangebote

  • Development opportunities
  • Training and support

Gesundheits- & Fitnessangebote

  • Wellbeing offers

Öffi Tickets

  • Subsidised transport

Firmenfahrrad

  • Bike leasing

Mitarbeiterrabatte

  • Product discount (20%)
Die Originalanzeige dieses Stellenangebotes in der aktuellsten Version findest du hier. Nejo hat diesen Job automatisch von der Website des Unternehmens zooplus SE erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.

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