Lead Integrated Marketing Campaigns Manager - API(m/w/x)

Beschreibung

You will drive the company's API growth by blending technical storytelling with strategic demand generation. Your day-to-day involves leading cross-functional campaigns to help developers adopt AI translation.

Anforderungen

• •Experience with highly technical products
• •8+ years B2B SaaS marketing experience
• •Management of complex multi-channel campaigns
• •Success in pipeline and revenue growth
• •Strong project management skills
• •Proficiency in campaign analytics
• •Excellent communication and stakeholder management
• •AI literacy and GenAI tool familiarity
• •Preferred experience in AI/ML marketing
• •Preferred high-growth SaaS company experience
• •Understanding of API and DevRel
• •Experience with HubSpot
• •Experience with Salesforce or equivalent
• •Experience with Asana, Jira, or similar
• •Experience with Contentful or comparable platforms

Aufgaben

• •Lead integrated campaign strategy for the API
• •Execute campaigns across digital and partner channels
• •Manage planning, budgeting, and project timelines
• •Translate complex capabilities into compelling narratives
• •Educate technical audiences on API value
• •Partner with Sales and Product Marketing teams
• •Develop go-to-market programs and lead-generation sequences
• •Collaborate with Creative teams to produce assets
• •Localize campaign materials for regional markets
• •Track KPIs like lead quality and ROI
• •Apply data-driven optimization and A/B testing
• •Maintain a global campaign calendar and library
• •Ensure brand consistency across all touchpoints
• •Leverage competitive intelligence to refine positioning
• •Identify opportunities in emerging AI markets
• •Share best practices and post-mortem analyses

Tools & Technologien

Benefits