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Growth Product Manager · Acquisition Tech(m/w/x)
Designing and testing product-led growth initiatives for German SME lending at a company supporting entrepreneurs. German fluency and strong customer-facing communication skills required. Private GP service, extra birthday day off.
Anforderungen
- Experience as product manager, growth product manager, or product-led growth ownership
- German fluency and strong customer-facing written communication skills
- Strong analytical capability and experimentation/A/B testing tools experience
- Experience with lead scoring, predictive targeting, or qualification logic models
- Ability to work from first principles, thrive in ambiguity, curiosity, and autonomy
- Experience in fintech, lending, B2B SaaS, or regulated products
- Experience with data science teams or modelling projects
- Knowledge of German SME ecosystem or B2B financial products
- Experience building or working in newly formed teams
Aufgaben
- Own German acquisition and activation outcomes.
- Identify market opportunities.
- Define product hypotheses.
- Design, build, test, and iterate growth initiatives.
- Build and run experiments.
- Drive initiatives to improve German business engagement.
- Ensure measurable impact on acquisition and conversion.
- Contribute to team vision and operating cadence.
- Understand the German SME lending landscape.
- Understand customer needs and competitive context.
- Translate insights into product problems and opportunities.
- Inform targeting and segmentation strategies.
- Own the acquisition and onboarding roadmap.
- Develop lead scoring systems.
- Develop eligibility checkers.
- Develop onboarding journeys.
- Evolve website content to increase conversion.
- Evolve sign-up flows to increase conversion.
- Evolve decisioning logic to increase conversion.
- Define team priorities, roles, and processes.
- Design, run, and interpret A/B tests.
- Identify opportunities using first-principle reasoning.
- Support opportunity identification with data and research.
- Lead cross-functional initiatives.
- Align stakeholders around goals, hypotheses, and metrics.
- Translate business goals into testable hypotheses.
- Translate business goals into actionable product briefs.
- Establish team operating rhythm, rituals, and processes.
Berufserfahrung
- ca. 1 - 4 Jahre
Ausbildung
- Bachelor-AbschlussODER
- Master-Abschluss
Sprachen
- Deutsch – verhandlungssicher
Tools & Technologien
- A/B testing tools
- lead scoring
- predictive targeting
- qualification logic
Benefits
Flexibles Arbeiten
- Flexible working hours
Gesundheits- & Fitnessangebote
- Medical insurance
- Private GP service
Mehr Urlaubstage
- Extra day off for birthday
- Option to buy or sell annual leave
Workation & Sabbatical
- Unlimited unpaid leave
- One-month fully paid sabbatical
Mentale Gesundheitsförderung
- Access to counselling and therapy
Betriebliche Altersvorsorge
- 3% Pension contributions
Attraktive Vergütung
- Employee equity incentive scheme
Großzügige Elternzeit
- Generous parental leave
Kinderbetreuung
- Nursery tax benefit scheme
Firmenwagen
- Electric car scheme
Firmenfahrrad
- Cycle to work scheme
Team Events & Ausflüge
- Two company retreats a year
Weiterbildungsangebote
- Learning and development budget
- Access to learning platforms
Lockere Unternehmenskultur
- Company-wide talks
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- Holvi Payment ServicesVollzeitmit HomeofficeBerufserfahrenBerlin
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Growth Product Manager · Acquisition Tech(m/w/x)
Designing and testing product-led growth initiatives for German SME lending at a company supporting entrepreneurs. German fluency and strong customer-facing communication skills required. Private GP service, extra birthday day off.
Anforderungen
- Experience as product manager, growth product manager, or product-led growth ownership
- German fluency and strong customer-facing written communication skills
- Strong analytical capability and experimentation/A/B testing tools experience
- Experience with lead scoring, predictive targeting, or qualification logic models
- Ability to work from first principles, thrive in ambiguity, curiosity, and autonomy
- Experience in fintech, lending, B2B SaaS, or regulated products
- Experience with data science teams or modelling projects
- Knowledge of German SME ecosystem or B2B financial products
- Experience building or working in newly formed teams
Aufgaben
- Own German acquisition and activation outcomes.
- Identify market opportunities.
- Define product hypotheses.
- Design, build, test, and iterate growth initiatives.
- Build and run experiments.
- Drive initiatives to improve German business engagement.
- Ensure measurable impact on acquisition and conversion.
- Contribute to team vision and operating cadence.
- Understand the German SME lending landscape.
- Understand customer needs and competitive context.
- Translate insights into product problems and opportunities.
- Inform targeting and segmentation strategies.
- Own the acquisition and onboarding roadmap.
- Develop lead scoring systems.
- Develop eligibility checkers.
- Develop onboarding journeys.
- Evolve website content to increase conversion.
- Evolve sign-up flows to increase conversion.
- Evolve decisioning logic to increase conversion.
- Define team priorities, roles, and processes.
- Design, run, and interpret A/B tests.
- Identify opportunities using first-principle reasoning.
- Support opportunity identification with data and research.
- Lead cross-functional initiatives.
- Align stakeholders around goals, hypotheses, and metrics.
- Translate business goals into testable hypotheses.
- Translate business goals into actionable product briefs.
- Establish team operating rhythm, rituals, and processes.
Berufserfahrung
- ca. 1 - 4 Jahre
Ausbildung
- Bachelor-AbschlussODER
- Master-Abschluss
Sprachen
- Deutsch – verhandlungssicher
Tools & Technologien
- A/B testing tools
- lead scoring
- predictive targeting
- qualification logic
Benefits
Flexibles Arbeiten
- Flexible working hours
Gesundheits- & Fitnessangebote
- Medical insurance
- Private GP service
Mehr Urlaubstage
- Extra day off for birthday
- Option to buy or sell annual leave
Workation & Sabbatical
- Unlimited unpaid leave
- One-month fully paid sabbatical
Mentale Gesundheitsförderung
- Access to counselling and therapy
Betriebliche Altersvorsorge
- 3% Pension contributions
Attraktive Vergütung
- Employee equity incentive scheme
Großzügige Elternzeit
- Generous parental leave
Kinderbetreuung
- Nursery tax benefit scheme
Firmenwagen
- Electric car scheme
Firmenfahrrad
- Cycle to work scheme
Team Events & Ausflüge
- Two company retreats a year
Weiterbildungsangebote
- Learning and development budget
- Access to learning platforms
Lockere Unternehmenskultur
- Company-wide talks
Über das Unternehmen
iwoca
Branche
FinancialServices
Beschreibung
Das Unternehmen unterstützt Unternehmer*innen bei der optimalen Nutzung ihrer Produkte durch exzellenten Kundenservice.
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