Group Category & Marketing Strategy Manager(m/w/x)

Beschreibung

You will drive long-term growth by developing global category strategies and translating complex market insights into actionable plans that align regional teams with the company's broader enterprise goals.

Anforderungen

• •Leadership in marketing or portfolio strategy
• •Analytical and strategic thinking skills
• •Success in cross-functional stakeholder influence
• •Experience driving performance across diverse markets
• •Excellent communication and presentation skills
• •Leadership in B2B2C or tech industry
• •Success leading teams through cultural integration
• •Ability to introduce structured frameworks

Aufgaben

• •Develop global category and portfolio strategies
• •Identify growth opportunities through market analysis
• •Guide strategic planning and KPI targets
• •Recommend brand roles and budget allocations
• •Create adaptable long-term category strategies
• •Partner with regional sales and marketing teams
• •Integrate commercial insights into global strategies
• •Align regional marketing with enterprise objectives
• •Translate global strategies into actionable initiatives
• •Analyze market forces impacting the category
• •Manage category development tools and templates
• •Assess attractiveness of growth opportunities
• •Feed category insights into business unit roadmaps
• •Create opportunity blueprints across the marketing mix
• •Collaborate with brand teams on strategic initiatives
• •Tailor category strategies to local market conditions
• •Represent marketing in early go-to-market phases
• •Provide category insights for strategic drafts
• •Finalize product pitch decks with GTM teams
• •Design recommendation frameworks for global targets
• •Optimize regional marketing investment balance
• •Enable leaders to prioritize business challenges
• •Drive efficient resource allocation
• •Contribute to fact-based annual planning cycles
• •Ensure consistent strategy execution across touchpoints

Benefits