E-commerce Team Lead Category Management(m/w/x)

Beschreibung

As a General Manager for the category, you will drive growth across DACH by blending commercial strategy with hands-on execution to optimize the portfolio and onsite customer experience.

Anforderungen

• •Experience in FMCG and e-commerce
• •Leadership and team coordination experience
• •Commercial acumen and analytical mindset
• •Understanding of core business functions
• •Strong stakeholder management skills
• •Understanding of DACH market dynamics
• •Minimum B1 German and strong English
• •Hands-on, proactive, and impact-focused
• •End-to-end strategy and execution ownership
• •Cross-functional influence and senior visibility

Aufgaben

• •Define and own the commercial category strategy
• •Translate strategies into actionable plans
• •Drive go-to-market strategy across DACH regions
• •Collaborate with central and local stakeholders
• •Lead performance management using KPI steering
• •Grow the portfolio with focus on Own Brands
• •Drive customer acquisition, migration, and retention
• •Define competitive pricing and promotion strategies
• •Monitor pricing dynamics for key products
• •Run pricing tests and recommend local adjustments
• •Balance category competitiveness and profitability
• •Execute campaign and promotional roadmaps
• •Manage promotional costs against budgets
• •Optimize the impact of promotional activities
• •Own the onsite commercial category strategy
• •Define customer discovery and evaluation journeys
• •Translate strategies into scalable merchandising principles
• •Steer priorities using onsite performance insights
• •Lead and develop a small team
• •Influence extended squads to deliver outcomes

Benefits