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HEHelloFresh

Director of X-Channel - Performance Marketing(m/w/x)

Berlin
VollzeitVor OrtSenior

Strategic marketing tech roadmaps for global acquisition at a meal kit delivery service, mentoring a 10-person team. Solid experience building data platforms at scale required. Global acquisition strategy focus, experimentation frameworks.

Anforderungen

  • Expertise in marketing and product/solution development
  • Solid experience building data platforms at scale
  • Leadership of cross-functional teams in agile environment
  • Proficiency in data-driven decision making
  • Familiarity with experimentation frameworks
  • Strong problem-solving skills
  • Great attention to detail
  • Ability to translate technical capabilities into business impact
  • Natural hustler with 'can-do' attitude
  • Thrives in fast-paced environments
  • Analytically gifted
  • Ability to turn trends into actionable insights and hypotheses
  • Responsibility and diligence
  • Passion for owning projects end-to-end
  • Ease in engaging with Directors and C-suite executives
  • Communication of performance and business impact
  • 8+ years experience in product management, marketing technology, or performance marketing
  • Ideal mix of product/solution-building and marketing expertise
  • Proven leadership experience managing cross-functional teams
  • Ability to coach and grow high-performing specialists
  • Online & performance marketing platforms knowledge
  • Tracking and attribution knowledge (SDK, server-to-server, SKAN, privacy frameworks)
  • Custom bidding and optimization solutions knowledge
  • Track record of leading product roadmaps
  • Track record of managing complex projects
  • Track record of collaborating with engineering/cross-channel teams
  • Ability to balance long-term vision with short-term execution
  • Leveraging data to inform decisions

Aufgaben

  • Develop and mentor a team of 10
  • Foster collaboration, innovation, and accountability
  • Develop strategic roadmaps for marketing technology and performance
  • Align roadmaps with business goals
  • Align roadmaps with global acquisition strategy
  • Bridge Marketing, Product, Engineering, and Analytics teams
  • Ensure alignment on priorities and scalable solutions
  • Spearhead global Conversion Rate Optimization (CRO) initiatives
  • Enhance the entire campaign funnel
  • Optimize landing pages and creative feedback loops
  • Conduct post-campaign analysis
  • Lead workflow and marketing automation initiatives
  • Drive significant FTE savings and cost efficiencies
  • Oversee marketing technology compliance
  • Ensure adherence to GDPR and Apple ATT
  • Comply with evolving global privacy regulations
  • Power omnichannel campaigns with advanced targeting
  • Utilize CRM flows and CDP segmentation
  • Collaborate with MarTech and AdTech teams
  • Champion custom bidding solutions and measurement frameworks

Berufserfahrung

  • 8 Jahre

Ausbildung

  • Bachelor-AbschlussODER
  • Master-Abschluss

Sprachen

  • Englischverhandlungssicher

Tools & Technologien

  • Google Ads
  • Meta
  • Programmatic
  • SDK
  • server-to-server
  • SKAN
Die Originalanzeige dieses Stellenangebotes in der aktuellsten Version findest du hier. Nejo hat diesen Job automatisch von der Website des Unternehmens HelloFresh erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.

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