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Director of X-Channel - Performance Marketing(m/w/x)
Strategic marketing tech roadmaps for global acquisition at a meal kit delivery service, mentoring a 10-person team. Solid experience building data platforms at scale required. Global acquisition strategy focus, experimentation frameworks.
Anforderungen
- Expertise in marketing and product/solution development
- Solid experience building data platforms at scale
- Leadership of cross-functional teams in agile environment
- Proficiency in data-driven decision making
- Familiarity with experimentation frameworks
- Strong problem-solving skills
- Great attention to detail
- Ability to translate technical capabilities into business impact
- Natural hustler with 'can-do' attitude
- Thrives in fast-paced environments
- Analytically gifted
- Ability to turn trends into actionable insights and hypotheses
- Responsibility and diligence
- Passion for owning projects end-to-end
- Ease in engaging with Directors and C-suite executives
- Communication of performance and business impact
- 8+ years experience in product management, marketing technology, or performance marketing
- Ideal mix of product/solution-building and marketing expertise
- Proven leadership experience managing cross-functional teams
- Ability to coach and grow high-performing specialists
- Online & performance marketing platforms knowledge
- Tracking and attribution knowledge (SDK, server-to-server, SKAN, privacy frameworks)
- Custom bidding and optimization solutions knowledge
- Track record of leading product roadmaps
- Track record of managing complex projects
- Track record of collaborating with engineering/cross-channel teams
- Ability to balance long-term vision with short-term execution
- Leveraging data to inform decisions
Aufgaben
- Develop and mentor a team of 10
- Foster collaboration, innovation, and accountability
- Develop strategic roadmaps for marketing technology and performance
- Align roadmaps with business goals
- Align roadmaps with global acquisition strategy
- Bridge Marketing, Product, Engineering, and Analytics teams
- Ensure alignment on priorities and scalable solutions
- Spearhead global Conversion Rate Optimization (CRO) initiatives
- Enhance the entire campaign funnel
- Optimize landing pages and creative feedback loops
- Conduct post-campaign analysis
- Lead workflow and marketing automation initiatives
- Drive significant FTE savings and cost efficiencies
- Oversee marketing technology compliance
- Ensure adherence to GDPR and Apple ATT
- Comply with evolving global privacy regulations
- Power omnichannel campaigns with advanced targeting
- Utilize CRM flows and CDP segmentation
- Collaborate with MarTech and AdTech teams
- Champion custom bidding solutions and measurement frameworks
Berufserfahrung
- 8 Jahre
Ausbildung
- Bachelor-AbschlussODER
- Master-Abschluss
Sprachen
- Englisch – verhandlungssicher
Tools & Technologien
- Google Ads
- Meta
- Programmatic
- SDK
- server-to-server
- SKAN
Noch nicht perfekt?
- N26Vollzeitnur vor OrtSeniorBerlin
- Quince
Director of Paid Social(m/w/x)
Vollzeitnur vor OrtSeniorBerlin - Sunday Natural
Head of Performance Marketing(m/w/x)
Vollzeitnur vor OrtSeniorBerlin - HelloFresh
Director, ATL Media & Connections Planning(m/w/x)
Vollzeitnur vor OrtSeniorBerlin - N26
Director of Marketing Data(m/w/x)
Vollzeitnur vor OrtManagementBerlin
Director of X-Channel - Performance Marketing(m/w/x)
Strategic marketing tech roadmaps for global acquisition at a meal kit delivery service, mentoring a 10-person team. Solid experience building data platforms at scale required. Global acquisition strategy focus, experimentation frameworks.
Anforderungen
- Expertise in marketing and product/solution development
- Solid experience building data platforms at scale
- Leadership of cross-functional teams in agile environment
- Proficiency in data-driven decision making
- Familiarity with experimentation frameworks
- Strong problem-solving skills
- Great attention to detail
- Ability to translate technical capabilities into business impact
- Natural hustler with 'can-do' attitude
- Thrives in fast-paced environments
- Analytically gifted
- Ability to turn trends into actionable insights and hypotheses
- Responsibility and diligence
- Passion for owning projects end-to-end
- Ease in engaging with Directors and C-suite executives
- Communication of performance and business impact
- 8+ years experience in product management, marketing technology, or performance marketing
- Ideal mix of product/solution-building and marketing expertise
- Proven leadership experience managing cross-functional teams
- Ability to coach and grow high-performing specialists
- Online & performance marketing platforms knowledge
- Tracking and attribution knowledge (SDK, server-to-server, SKAN, privacy frameworks)
- Custom bidding and optimization solutions knowledge
- Track record of leading product roadmaps
- Track record of managing complex projects
- Track record of collaborating with engineering/cross-channel teams
- Ability to balance long-term vision with short-term execution
- Leveraging data to inform decisions
Aufgaben
- Develop and mentor a team of 10
- Foster collaboration, innovation, and accountability
- Develop strategic roadmaps for marketing technology and performance
- Align roadmaps with business goals
- Align roadmaps with global acquisition strategy
- Bridge Marketing, Product, Engineering, and Analytics teams
- Ensure alignment on priorities and scalable solutions
- Spearhead global Conversion Rate Optimization (CRO) initiatives
- Enhance the entire campaign funnel
- Optimize landing pages and creative feedback loops
- Conduct post-campaign analysis
- Lead workflow and marketing automation initiatives
- Drive significant FTE savings and cost efficiencies
- Oversee marketing technology compliance
- Ensure adherence to GDPR and Apple ATT
- Comply with evolving global privacy regulations
- Power omnichannel campaigns with advanced targeting
- Utilize CRM flows and CDP segmentation
- Collaborate with MarTech and AdTech teams
- Champion custom bidding solutions and measurement frameworks
Berufserfahrung
- 8 Jahre
Ausbildung
- Bachelor-AbschlussODER
- Master-Abschluss
Sprachen
- Englisch – verhandlungssicher
Tools & Technologien
- Google Ads
- Meta
- Programmatic
- SDK
- server-to-server
- SKAN
Über das Unternehmen
HelloFresh
Branche
Marketing
Beschreibung
HelloFresh is one of Europe's fastest-growing tech powerhouses, offering meal kit delivery services and a diverse workplace culture.
Noch nicht perfekt?
- N26
Director of Paid Media(m/w/x)
Vollzeitnur vor OrtSeniorBerlin - Quince
Director of Paid Social(m/w/x)
Vollzeitnur vor OrtSeniorBerlin - Sunday Natural
Head of Performance Marketing(m/w/x)
Vollzeitnur vor OrtSeniorBerlin - HelloFresh
Director, ATL Media & Connections Planning(m/w/x)
Vollzeitnur vor OrtSeniorBerlin - N26
Director of Marketing Data(m/w/x)
Vollzeitnur vor OrtManagementBerlin