Beschreibung

In this role, you will lead the media strategy for HelloFresh Group, managing a significant budget across multiple markets. The focus will be on creating impactful brand connections through innovative planning and execution, ensuring messages resonate with consumers across various channels.

Anforderungen

• •Expertise in Media Planning, Media Buying, and Communications Planning
• •Media strategy development across brands and international markets
• •Development of channel-agnostic connections strategies
• •Mindset of media innovation and test-and-learn approach
• •Development of audience-first communications frameworks
• •Collaboration with creative teams and media agency partners
• •Leadership in building and developing media teams
• •Utilization of data-driven methodology for performance improvement
• •Evolution of measurement frameworks for brand building media
• •Guidance in translating brand goals to strategy and activation teams
• •Ownership of campaign management and reporting
• •Embedding consumer and cultural insight in planning
• •Understanding of media, messaging, and moments intersection
• •Innovative and solutions-oriented approach
• •Ability to cultivate high-performing teams
• •Collaboration across multiple teams in a fast-paced environment
• •Excellent communication skills with senior stakeholders
• •Proactivity and enjoyment in generating fresh ideas
• •Intellectual curiosity and data-centric approach
• •Bachelor’s degree or proven relevant experience
• •10+ years of experience managing marketing campaigns
• •Strong analytical skills for performance optimization
• •Deep experience in connections planning and communications strategy
• •Strong understanding of advertising and marketing technology
• •Understanding of testing frameworks for media optimization
• •Experience with marketing measurement and analytical models
• •Ability to write clear, data-driven strategies
• •Strong written and verbal communication skills in English

Aufgaben

• •Oversee media strategy and planning for HelloFresh Group brands
• •Manage a substantial budget across 16 markets
• •Ensure effective brand reach through traditional and online channels
• •Spearhead strategy and execution to optimize marketing budget
• •Shape cohesive brand narratives across paid, earned, and owned channels
• •Ensure connections planning meets consumers with the right message
• •Partner with online marketing and cross-functional teams
• •Build a center of excellence for integrated comms planning and ATL media buying
• •Lead media planning, buying, and communications planning efforts
• •Develop channel-agnostic strategies to unify brand messaging
• •Champion media innovation and a test-and-learn mindset
• •Create audience-first, insight-led communications frameworks
• •Collaborate with creative teams and media agency partners
• •Build and develop a team of media buyers and strategists
• •Utilize data-driven methods to improve performance channel effectiveness
• •Evolve measurement frameworks for brand building media
• •Guide translation of brand goals to strategy and activation teams
• •Manage campaign reporting and analytics of ROI and brand health
• •Embed consumer and cultural insights in all planning
• •Lead cross-channel orchestration balancing brand objectives