Beschreibung

In this role, you will focus on designing and optimizing automated lifecycle campaigns while analyzing performance metrics to enhance customer engagement. Your day-to-day responsibilities will involve leveraging data insights and collaborating with various teams to drive personalized communication strategies.

Anforderungen

• •At least 2-3 years of professional experience in CRM, Marketing Automation, or Loyalty Marketing
• •Passion for tech topics and enthusiasm for mastering new tools and platforms
• •Strong understanding of SQL, data flows, and segmentation logic
• •Proficient experience with an email service provider, experience with personalization tools
• •Strong analytical thinking and data-driven mindset
• •Practical experience in conceiving and conducting A/B tests
• •Deep understanding of Customer Journeys and Lifecycle Marketing
• •Good experience in stakeholder management or working in cross-functional teams
• •Team player with enthusiasm and commitment
• •Fluency in English required; German language skills are a plus

Aufgaben

• •Design and implement automated lifecycle campaigns
• •Optimize multi-channel communication strategies
• •Analyze lifecycle performance and automation KPIs
• •Identify growth opportunities and bottlenecks
• •Trigger automation flows based on data insights
• •Monitor key CRM metrics and track performance weekly
• •Conduct A/B tests to refine CRM communications
• •Enhance mobile customer communication strategies
• •Optimize user experience through content governance
• •Explore customer data for personalized campaign creation
• •Evaluate AI and machine learning integration opportunities
• •Collaborate with Data, MarTech, and Product Teams

Tools & Technologien

Benefits