Brand Manager DACH(m/w/x)

Anforderungen

• 3-5 years (international) brand management experience
• Strong responsibility, reliability, ownership
• Ability to manage complex projects independently
• Commercial mindset, creative, out-of-the-box thinking
• Structured, detail-oriented, efficient under pressure
• Highly proactive, hands-on, driving improvements and team objectives
• Excellent stakeholder management, cross-functional collaboration skills
• Confident communicator, strong presentation abilities at management level
• Strategic thinking, simplifying complexity into actionable recommendations
• Native German language skills
• Fluent business English (verbal, written, presentation)

Aufgaben

• Craft long-term brand strategies
• Align strategies with business objectives
• Define brand positioning, messaging, and value proposition
• Conduct market research
• Analyze consumer preferences, market trends, and competitors
• Use insights to inform branding decisions
• Plan multi-channel marketing campaigns
• Execute multi-channel marketing campaigns
• Build brand awareness and loyalty
• Create annual marketing plans
• Implement annual marketing plans
• Include activation measurements in plans
• Brief sell-out promotions
• Plan sell-out promotions
• Implement sell-out promotions
• Report on sell-out promotions
• Build strong brand presence at POS
• Coordinate with creative, media, and agency partners
• Oversee public relations
• Manage social media partnerships
• Manage influencer partnerships
• Collaborate with functional specialists on PR and partnerships
• Ensure consistent brand representation in all communications
• Track brand health metrics
• Report brand performance to senior leadership
• Adjust strategies based on data and feedback
• Manage brand and marketing budgets
• Track spending for brand initiatives
• Track ROI for brand initiatives
• Plan budget allocation
• Prioritize marketing investments based on performance
• Collaborate with product, sales, and customer service
• Ensure brand consistency across teams
• Train internal stakeholders on brand guidelines
• Collaborate with internal and external teams for go-to-market
• Ensure aligned and effective go-to-market execution

Berufserfahrung

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