Account Activation Manager DACH(m/w/x)

Anforderungen

• Completed degree in business administration, marketing, communications, or comparable field
• Several years professional experience in marketing, ideally consumer goods or industrial sector
• Strong analytical skills and market/customer data experience
• Excellent written and spoken German and English command
• MS Office proficiency
• Result-orientation, intrinsic motivation, and change-driving ability
• Independent, creative self-starter, and ability to drive transformation in fast-paced environment
• Native German speaker and fluent business English skills; additional languages advantageous
• 5+ years digital marketing experience; previous digital agency account management a plus
• Strong communication and negotiation skills
• Team player with collaborative mindset

Aufgaben

• Develop and manage customized product and brand activation concepts for defined market segments
• Translate brand and product strategies into action calendars
• Develop brand and product activation concepts
• Implement activation concepts at points of sale
• Obtain market and customer feedback
• Evaluate market and customer feedback
• Identify customer needs and market trends
• Analyze competitors
• Identify opportunities for differentiation
• Conduct portfolio analysis
• Derive sales promotion measures for top customers
• Plan promotions and product launches
• Execute promotions and product launches
• Collaborate with Brand and Product Marketing teams
• Analyze ongoing and completed campaigns
• Derive actionable recommendations from campaigns
• Develop campaign standards
• Manage activation across online and offline channels
• Collaborate with Sales and Product Management teams
• Collaborate with Key Account Management DIY/Prof. Outdoor
• Prepare and conduct meetings
• Prepare and conduct customer visits
• Prepare and conduct internal events

Berufserfahrung

Ausbildung

Sprachen

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