Dein persönlicher KI-Karriere-Agent
Brand Manager Cardiometabolic Health(m/w/x)
Leading Type-2-Diabetes brand strategy and customer engagement in Germany. German pharmaceutical market understanding and cross-functional team leadership required. Annual bonus, company car for private use.
Anforderungen
- Degree in Marketing, Business, Life Sciences, or related field
- Understanding of German pharmaceutical market, AMNOG/G‑BA processes, and promotional regulations
- Ability to lead cross-functional teams and manage stakeholders
- Analytical mindset with market research and sales data experience
- Experience in diabetes, metabolic or cardiovascular disease
- Experience in matrix organisation with regional/global brand interfaces
- Brand ownership mindset
- Cross-functional leadership
- Strategic and analytical thinking
- Executional excellence and compliance
- Agility and resilience
Aufgaben
- Lead brand strategy and execution for Type-2-Diabetes in Germany
- Develop annual customer engagement plans with clear positioning and messaging
- Define value propositions for different customer segments
- Manage brand investments with commercial rigor and performance reporting
- Coordinate cross-functional brand team for shared strategic goals
- Influence brand decisions without direct authority
- Interface with global and IBU brand teams to adapt strategies
- Ensure consistent value story in HTA activities and medical education
- Develop and localize integrated multichannel campaigns
- Ensure compliance with German regulations through MLR review
- Collaborate with digital and CRM teams for personalized HCP engagement
- Manage agencies and external partners for timely, high-quality outputs
- Track and report on brand KPIs and performance
- Translate market research and data into actionable insights
- Monitor competitive landscape and recommend tactical adjustments
Berufserfahrung
- 3 - 5 Jahre
Ausbildung
- Bachelor-AbschlussODER
- Master-Abschluss
Sprachen
- Deutsch – fließend
- Englisch – fließend
Tools & Technologien
- IQVIA/IMS
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Brand Manager Cardiometabolic Health(m/w/x)
Leading Type-2-Diabetes brand strategy and customer engagement in Germany. German pharmaceutical market understanding and cross-functional team leadership required. Annual bonus, company car for private use.
Anforderungen
- Degree in Marketing, Business, Life Sciences, or related field
- Understanding of German pharmaceutical market, AMNOG/G‑BA processes, and promotional regulations
- Ability to lead cross-functional teams and manage stakeholders
- Analytical mindset with market research and sales data experience
- Experience in diabetes, metabolic or cardiovascular disease
- Experience in matrix organisation with regional/global brand interfaces
- Brand ownership mindset
- Cross-functional leadership
- Strategic and analytical thinking
- Executional excellence and compliance
- Agility and resilience
Aufgaben
- Lead brand strategy and execution for Type-2-Diabetes in Germany
- Develop annual customer engagement plans with clear positioning and messaging
- Define value propositions for different customer segments
- Manage brand investments with commercial rigor and performance reporting
- Coordinate cross-functional brand team for shared strategic goals
- Influence brand decisions without direct authority
- Interface with global and IBU brand teams to adapt strategies
- Ensure consistent value story in HTA activities and medical education
- Develop and localize integrated multichannel campaigns
- Ensure compliance with German regulations through MLR review
- Collaborate with digital and CRM teams for personalized HCP engagement
- Manage agencies and external partners for timely, high-quality outputs
- Track and report on brand KPIs and performance
- Translate market research and data into actionable insights
- Monitor competitive landscape and recommend tactical adjustments
Berufserfahrung
- 3 - 5 Jahre
Ausbildung
- Bachelor-AbschlussODER
- Master-Abschluss
Sprachen
- Deutsch – fließend
- Englisch – fließend
Tools & Technologien
- IQVIA/IMS
Gefällt dir diese Stelle?
BetaDein Career Agent findet täglich ähnliche Jobs für dich.
Über das Unternehmen
Lilly Deutschland GmbH
Branche
Pharmaceuticals
Beschreibung
Das Unternehmen ist ein globaler Marktführer im Gesundheitswesen mit Fokus auf die Entwicklung lebensverändernder Medikamente.
Noch nicht perfekt?
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