Dein persönlicher KI-Karriere-Agent
Brand Development Brand Manager - International Marketing(m/w/x)
International brand strategy execution for health and well-being products, focusing on market expansion and new entries. Proven track record in international product launches and Eastern European market understanding required. Agile work environment, personal development opportunities.
Anforderungen
- University degree in Business Administration or comparable qualification
- Proven track record in entering new markets with compelling marketing packaging and internationally launched products
- Understanding of building strong brands and scalable businesses across markets
- Good knowledge of Eastern European markets
- Ideally hands-on in-market experience in Eastern Europe
- Understanding of regulated cosmetics marketing
- Ideally understanding of dietary supplements and/or medical products
- Familiarity with market research tools and methods
- Strong project management skills
- Strong organizational skills
- Ability to present complex topics clearly and convincingly
- Clear and convincing communication
- Ability to influence stakeholders across cultures
- Strong market and consumer focus
- Strategic thinking
- Hands-on approach
- Analytical problem-solving
- Solution-oriented approach
- Willingness to challenge the status quo
- Confident work in international and intercultural environments
Aufgaben
- Execute international marketing strategy for market expansion
- Partner with International Business for new market entries
- Drive growth in existing international markets
- Analyze markets and competitors
- Evaluate business potential for Merz Spezial
- Conduct consumer research to identify trends
- Identify innovation opportunities
- Identify unmet consumer needs
- Manage international categories
- Execute category strategy aligned with business objectives
- Implement international innovation roadmap
- Refine portfolio for growth and competitiveness
- Manage innovation projects end-to-end
- Lead projects from ideation to market launch
- Roll out brand guidelines internationally
- Support sales teams to activate brands
- Support distributors to activate brands
- Monitor post-launch performance
- Optimize products and lifecycle strategies
- Collaborate with cross-functional teams
- Ensure compliant product launches
- Ensure successful product launches
- Co-lead the NEO team
- Manage external agencies and partners
- Develop forward-looking strategies for management
- Present forward-looking strategies to management
- Take responsibility for net sales
- Take responsibility for profitability
- Take responsibility for market share
- Manage budgets
- Ensure ROI
- Ensure compliance with company policies
- Ensure compliance with company procedures
Berufserfahrung
- 5 Jahre
Ausbildung
- Abgeschlossene BerufsausbildungODER
- Bachelor-Abschluss
Sprachen
- Deutsch – fließend
- Englisch – verhandlungssicher
- Estnisch – ist ein Plus
- Litauisch – ist ein Plus
- Lettisch – ist ein Plus
- Polnisch – ist ein Plus
- Slowakisch – ist ein Plus
- Slowenisch – ist ein Plus
- Tschechisch – ist ein Plus
- Bulgarisch – ist ein Plus
- Rumänisch – ist ein Plus
- Ungarisch – ist ein Plus
Benefits
Sonstige Vorteile
- Multifunctional teams
Startup-Atmosphäre
- Agile work environment
Weiterbildungsangebote
- Personal and professional development
Flexibles Arbeiten
- Flexible and hybrid work models
Mitarbeiterrabatte
- Products for personal use
Gesundheits- & Fitnessangebote
- We Care for Your Beauty program participation
- Fitness and wellness programs
- Sports and health offerings
Kinderbetreuung
- Childcare
Karriere- und Weiterentwicklung
- Internal student network
Noch nicht perfekt?
- Merz LifecareVollzeitmit HomeofficeSeniorFrankfurt am Main
- Merz Lifecare
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International CHC Category Manager - Derma(m/w/x)
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Senior Brand Manager(m/w/x)
Vollzeitmit HomeofficeSeniorBad Vilbel
Brand Development Brand Manager - International Marketing(m/w/x)
International brand strategy execution for health and well-being products, focusing on market expansion and new entries. Proven track record in international product launches and Eastern European market understanding required. Agile work environment, personal development opportunities.
Anforderungen
- University degree in Business Administration or comparable qualification
- Proven track record in entering new markets with compelling marketing packaging and internationally launched products
- Understanding of building strong brands and scalable businesses across markets
- Good knowledge of Eastern European markets
- Ideally hands-on in-market experience in Eastern Europe
- Understanding of regulated cosmetics marketing
- Ideally understanding of dietary supplements and/or medical products
- Familiarity with market research tools and methods
- Strong project management skills
- Strong organizational skills
- Ability to present complex topics clearly and convincingly
- Clear and convincing communication
- Ability to influence stakeholders across cultures
- Strong market and consumer focus
- Strategic thinking
- Hands-on approach
- Analytical problem-solving
- Solution-oriented approach
- Willingness to challenge the status quo
- Confident work in international and intercultural environments
Aufgaben
- Execute international marketing strategy for market expansion
- Partner with International Business for new market entries
- Drive growth in existing international markets
- Analyze markets and competitors
- Evaluate business potential for Merz Spezial
- Conduct consumer research to identify trends
- Identify innovation opportunities
- Identify unmet consumer needs
- Manage international categories
- Execute category strategy aligned with business objectives
- Implement international innovation roadmap
- Refine portfolio for growth and competitiveness
- Manage innovation projects end-to-end
- Lead projects from ideation to market launch
- Roll out brand guidelines internationally
- Support sales teams to activate brands
- Support distributors to activate brands
- Monitor post-launch performance
- Optimize products and lifecycle strategies
- Collaborate with cross-functional teams
- Ensure compliant product launches
- Ensure successful product launches
- Co-lead the NEO team
- Manage external agencies and partners
- Develop forward-looking strategies for management
- Present forward-looking strategies to management
- Take responsibility for net sales
- Take responsibility for profitability
- Take responsibility for market share
- Manage budgets
- Ensure ROI
- Ensure compliance with company policies
- Ensure compliance with company procedures
Berufserfahrung
- 5 Jahre
Ausbildung
- Abgeschlossene BerufsausbildungODER
- Bachelor-Abschluss
Sprachen
- Deutsch – fließend
- Englisch – verhandlungssicher
- Estnisch – ist ein Plus
- Litauisch – ist ein Plus
- Lettisch – ist ein Plus
- Polnisch – ist ein Plus
- Slowakisch – ist ein Plus
- Slowenisch – ist ein Plus
- Tschechisch – ist ein Plus
- Bulgarisch – ist ein Plus
- Rumänisch – ist ein Plus
- Ungarisch – ist ein Plus
Benefits
Sonstige Vorteile
- Multifunctional teams
Startup-Atmosphäre
- Agile work environment
Weiterbildungsangebote
- Personal and professional development
Flexibles Arbeiten
- Flexible and hybrid work models
Mitarbeiterrabatte
- Products for personal use
Gesundheits- & Fitnessangebote
- We Care for Your Beauty program participation
- Fitness and wellness programs
- Sports and health offerings
Kinderbetreuung
- Childcare
Karriere- und Weiterentwicklung
- Internal student network
Über das Unternehmen
Merz Lifecare
Branche
Other
Beschreibung
Das Unternehmen entwickelt Produkte für Gesundheit und Wohlbefinden mit einem Fokus auf Qualität und Nachhaltigkeit.
Noch nicht perfekt?
- Merz Lifecare
Brand Development Senior Brand Manager – International Marketing(m/w/x)
Vollzeitmit HomeofficeSeniorFrankfurt am Main - Merz Lifecare
Brand Development Director International(m/w/x)
Vollzeitmit HomeofficeManagementFrankfurt am Main - Merz Lifecare
Brand Development Senior Brand Manager Strategic Projects(m/w/x)
Vollzeitmit HomeofficeSeniorFrankfurt am Main - STADA Arzneimittel AG
International CHC Category Manager - Derma(m/w/x)
Vollzeitmit HomeofficeSeniorBad Vilbel - STADA Consumer Health Deutschland GmbH
Senior Brand Manager(m/w/x)
Vollzeitmit HomeofficeSeniorBad Vilbel