Beschreibung

In this role, you will craft and optimize player relationship strategies across various platforms, focusing on enhancing engagement and retention through targeted campaigns and data analysis. Your day-to-day responsibilities will involve collaborating with multiple teams to ensure effective communication and compliance.

Anforderungen

• •3+ years of experience in CRM, lifecycle marketing, or retention marketing
• •Experience working with browser and mobile platforms
• •Strong understanding of free-to-play business models and player behavior
• •Experience with CRM tools (e.g. Salesforce)
• •Solid analytical skills and experience working with player data and dashboards (e.g. Tableau)
• •Ability to translate data insights into actionable campaigns
• •Strong communication and stakeholder management skills
• •Fluency in English (additional languages are a plus)

Aufgaben

• •Develop and execute CRM strategies for browser and mobile games
• •Plan, create, and optimize segmented player communication campaigns
• •Own player journeys from onboarding to reactivation
• •Design and manage event-based and automated campaigns
• •Collaborate with Game Design, Live Ops, Product, and BI teams
• •Define and optimize CRM KPIs like retention and conversion
• •Generate reports on campaign performance and engagement metrics
• •Analyze customer behavior to identify improvement opportunities
• •Run A/B tests on messaging, timing, and offers
• •Ensure consistent tone of voice in player communication
• •Maintain and improve CRM tools and workflows
• •Ensure compliance with GDPR and data privacy regulations

Tools & Technologien

Benefits