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Senior Manager Integrated Media and Content(m/w/x)
Global search and programmatic advertising strategy for lab/medical solutions, with multi-touch attribution. 3-5 years agency management experience and hands-on Google Ads knowledge essential. Global strategy focus.
Anforderungen
- Bachelor’s degree in Science, Marketing, or Communications
- 5-7 years of experience in communications
- 3-5 years of agency management experience
- Hands-on knowledge of Google Ads
- Experience with Hubspot or Salesforce Marketing Cloud
- Knowledge of B2B scientific audience
- Highly creative and detail-oriented
- Ability to collaborate across cultures
- Proven management skills
- Fluent English
Aufgaben
- Own global search and social media strategy.
- Manage programmatic and display advertising budgets.
- Execute and optimize media strategies effectively.
- Implement multi-touch attribution for conversions.
- Conduct experiments to improve conversion rates.
- Translate corporate stories into media plans.
- Support product launch media campaigns.
- Maintain dashboards for spend and engagement metrics.
- Recommend iteration sprints based on data insights.
- Standardize asset taxonomy and workflows.
- Manage vendor SLAs for best practices.
- Oversee global media agency and third-party relationships.
Berufserfahrung
- 5 Jahre
Ausbildung
- Bachelor-Abschluss
Sprachen
- Englisch – fließend
Tools & Technologien
- Google Ads
- Hubspot
- Salesforce Marketing Cloud
Benefits
Attraktive Vergütung
- Comprehensive compensation package
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- Genomic Health, Inc.Vollzeitnur vor OrtSeniorZug
- Genomic Health, Inc.
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Senior Manager Integrated Media and Content(m/w/x)
Global search and programmatic advertising strategy for lab/medical solutions, with multi-touch attribution. 3-5 years agency management experience and hands-on Google Ads knowledge essential. Global strategy focus.
Anforderungen
- Bachelor’s degree in Science, Marketing, or Communications
- 5-7 years of experience in communications
- 3-5 years of agency management experience
- Hands-on knowledge of Google Ads
- Experience with Hubspot or Salesforce Marketing Cloud
- Knowledge of B2B scientific audience
- Highly creative and detail-oriented
- Ability to collaborate across cultures
- Proven management skills
- Fluent English
Aufgaben
- Own global search and social media strategy.
- Manage programmatic and display advertising budgets.
- Execute and optimize media strategies effectively.
- Implement multi-touch attribution for conversions.
- Conduct experiments to improve conversion rates.
- Translate corporate stories into media plans.
- Support product launch media campaigns.
- Maintain dashboards for spend and engagement metrics.
- Recommend iteration sprints based on data insights.
- Standardize asset taxonomy and workflows.
- Manage vendor SLAs for best practices.
- Oversee global media agency and third-party relationships.
Berufserfahrung
- 5 Jahre
Ausbildung
- Bachelor-Abschluss
Sprachen
- Englisch – fließend
Tools & Technologien
- Google Ads
- Hubspot
- Salesforce Marketing Cloud
Benefits
Attraktive Vergütung
- Comprehensive compensation package
Über das Unternehmen
Tecan Trading AG
Branche
Healthcare
Beschreibung
Tecan empowers customers to scale healthcare innovation globally, from life science to the clinic. The company delivers precise, reproducible, and compliant lab and medical solutions.
Noch nicht perfekt?
- Genomic Health, Inc.
Lead Brand Manager, International(m/w/x)
Vollzeitnur vor OrtSeniorZug - Genomic Health, Inc.
Lead Brand Manager, Screening, International(m/w/x)
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Franchise and R&D Communications Manager(m/w/x)
Vollzeitnur vor OrtSeniorZug - Galderma SA
Franchise and R&D Communications Manager(m/w/x)
Vollzeitnur vor OrtSeniorZug - Nobel Biocare Services AG
Marketing Manager(m/w/x)
Vollzeitnur vor OrtSeniorZürich