Beschreibung

In this role, you will drive the AI-first marketing strategy for IONOS, focusing on pipeline growth and revenue in the B2B domains. Your day-to-day responsibilities will involve collaborating with various teams, leading a high-performing group, and implementing automation to enhance efficiency and brand impact.

Anforderungen

• •At least 6 years in B2B or SaaS marketing
• •3+ years leading teams with accountability for people, budget and outcomes
• •Proven experience with AI and growth marketing
• •Expertise in automation, data analysis, and attribution
• •Practical experience with leading and emerging MarTech and AI-powered tools
• •Practical experience with established and emerging martech tools and AI-powered solutions
• •Experience building and leading global, cross-functional teams
• •Knowledge of domains, hosting, cloud, or digital infrastructure

Aufgaben

• •Own the marketing-driven pipeline and revenue contribution in B2B domains
• •Set clear goals and ensure transparent attribution across the full funnel
• •Build and scale an AI-first marketing organization
• •Connect tools, data, processes, and skills
• •Embed automation across all core functions
• •Sharpen the positioning and value proposition of IONOS B2B Domains
• •Drive measurable brand impact in target segments and regions
• •Collaborate with Product, Sales, Development, and central functions
• •Align marketing, sales, and product to achieve clear commercial outcomes
• •Lead, coach, and develop a high-performing, AI-literate team
• •Build capabilities with intent
• •Manage the budget and allocate resources across channels, campaigns, events, and partners
• •Enforce disciplined ROI management
• •Represent Marketing in executive forums and with external partners
• •Present data-backed points clearly and succinctly
• •Lead the AI-first transformation of organization, processes, tool stack, and capabilities
• •Scale successful pilots company-wide
• •Utilize automation, personalization, predictive analytics, and generative creative solutions
• •Anchor a test-and-learn culture with solid experiment design
• •Position IONOS as the benchmark for AI-enabled B2B marketing
• •Enhance sales productivity through AI-supported lead generation and pipeline acceleration
• •Increase marketing's contribution to pipeline and conversion across the funnel
• •Improve efficiency through automation and transparent ROI reporting
• •Define, test, and roll out value proposition and go-to-market playbooks for core segments
• •Ensure the team operates in sync with clear, AI-powered workflows

Tools & Technologien

Benefits